Brand Publishing Manager – Sky China at thatgamecompany

Shanghai, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, PublishingIndustries

Requirements

Bachelor's degree or higher, with over 5 years of experience in marketing and publishing at a research and development-oriented publishing company
Experience working across multiple publishing functions (social, community, PR, etc.), especially in matrixed teams
Deep understanding of Chinese social media platform rules (e.g., Bilibili, Xiaohongshu, Weibo, etc.), with complete experience in managing live streaming events and offline activities
Experience managing teams and stakeholders through ambiguous, high-stakes moments. Excellent cross-team collaboration skills, with the ability to work across stakeholder groups, functional areas, regions, and different seniority levels to achieve goals
Deep familiarity with art game players, and internet culture, ideally has a deep familiarity with Sky
Results-oriented approach, using metrics to evaluate the impact/engagement of campaigns and overall performance
Experience working in a research and development-oriented publishing company, have successfully independently launched projects rated S or above, and possess strong user operation thinking skills

Responsibilities

Develop and maintain TGC game’s IPs in China: Develop and formulate TGC game’s IPs (Including Sky, 3rd party games and new projects) during the game's launch and long-tail periods; driving marketing strategies for our products in the Chinese market: positioning, target audience, communication strategies, user acquisition, etc
Build a community matrix: Build a highly effective and player-oriented community strategy with dissemination, deeply explore the demands of target users in different circles, assist in the positioning and tone of “Sky’s products, help Sky continuously optimize the construction and interaction with player communities, and continuously optimize the exposure and conversion of social media channels
Collaborate with different stakeholders around Chinese marketing and publishing: Responsible for collaboration with the headquarters team, NetEase team, ThatSkyShop and other related teams, integrating resources from all parties, completing product promotion plans, creative packaging schemes and implementation at various stages, responsible for marketing activity implementation, community and user community management, and continuously optimizing the execution effect of the above modules; Establishing local brand/marketing/user operation maintenance plans to enhance brand awareness and acquire more users
Manage overall marketing related figures: Managing and optimizing China marketing’s budget, profit and loss (P&L) to ensure efficient use of resources

Skills

Key technologies and capabilities for this role

IP DevelopmentMarketing StrategyUser AcquisitionCommunity ManagementSocial Media OptimizationUser OperationsStakeholder CollaborationProduct PromotionCreative PackagingPlayer Community Building

Questions & Answers

Common questions about this position

What is the work location for this Brand Publishing Manager role?

The working location is Shanghai.

What experience is required for this position?

Candidates need a Bachelor's degree or higher with over 5 years of experience in marketing and publishing at a research and development-oriented publishing company, experience across multiple publishing functions like social, community, and PR in matrixed teams, deep understanding of Chinese social media platforms, and experience managing teams through ambiguous situations.

What is the salary or compensation for this role?

This information is not specified in the job description.

What are the ideal qualifications for the ideal candidate?

The ideal candidate should have experience working in a research and development-oriented publishing company, have successfully independently launched projects rated S or above, and possess strong user operation thinking skills.

Does this role involve team management or collaboration?

Yes, the role requires experience managing teams and stakeholders through ambiguous, high-stakes moments and excellent cross-team collaboration skills across stakeholder groups, functional areas, regions, and seniority levels.

thatgamecompany

Develops visually stunning, emotionally engaging games

About thatgamecompany

thatgamecompany develops video games that focus on exploration, beauty, and emotional connection. Their games, such as "Sky: Children of the Light," "Journey," "Flower," and "Flow," are designed to be visually stunning and accessible to a wide audience, including casual gamers and families. The gameplay emphasizes shared experiences and emotional resonance, making them appealing to players looking for more than just entertainment. Unlike many competitors, thatgamecompany prioritizes artistic quality and emotional depth in their games, fostering a collaborative and experimental work environment that encourages innovation. Their goal is to create unique gaming experiences that resonate with players on a deeper level.

Santa Monica, CaliforniaHeadquarters

2006Year Founded

$190.8MTotal Funding

LATE_VCCompany Stage

Entertainment, GamingIndustries

51-200Employees

Risks

Increased competition from indie developers focusing on similar game styles.

Subscription-based gaming services may impact premium game sales.

Regulatory scrutiny over in-app purchases could affect revenue models.

Differentiation

thatgamecompany creates visually stunning and emotionally engaging games.

Their games emphasize exploration, beauty, and emotional connection.

They focus on inclusivity and shared experiences in gaming.

Upsides

Increased interest in cozy, emotionally engaging games boosts their market potential.

Cloud gaming platforms offer new distribution channels for broader audience reach.

Cross-platform play trends enhance appeal by allowing seamless experiences across devices.

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