Lifecycle Marketing Specialist
BinanceSalary not specified
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Gaming, EntertainmentIndustries
Requirements
- 5+ years of working experience in local game marketing strategies and familiar with local game distribution. Senior candidates will be considered for more senior positions
- Native-level Indonesian and business proficient English
- Great communication and team management skills; self-driven and willing to take initiative at work
- Loves to play video games; enthusiasm in anime is preferred
Responsibilities
- Engage in the local marketing of our games and IP products, promote brand awareness, and acquire users by planning and implementing online and offline marketing campaigns in respective regions
- Plan, execute, and monitor marketing campaigns according to product and respective local user characteristics
- Expand and explore new cross-industry collaboration opportunities with existing/new partners and vendors in the respective local market
- Conduct surveys on our users and competitors in respective locality and present the results to reflect market trends
Skills
Marketing Campaigns
Brand Awareness
User Acquisition
Cross-Industry Partnerships
Market Research
User Surveys
Competitor Analysis
HoYoverse
Creates immersive games and digital content
About HoYoverse
HoYoverse creates engaging virtual world experiences through its popular games like Genshin Impact and Honkai Impact 3rd. These games feature captivating stories, complex gameplay, and impressive graphics. Players can download and play these games for free, but they have the option to purchase in-game items to enhance their experience. This free-to-play model helps keep players engaged and encourages spending. In addition to gaming, HoYoverse produces animations, comics, music, and merchandise based on its game characters, which helps build a loyal fan base and creates additional revenue. Unlike many competitors, HoYoverse focuses on a diverse range of digital content and community engagement through platforms like HoYoLAB. The company's goal is to continuously improve its virtual worlds and maintain a strong presence in the gaming industry.
None, IndonesiaHeadquarters
2022Year Founded
VENTURE_UNKNOWNCompany Stage
Consumer Software, Entertainment, GamingIndustries
1,001-5,000Employees
Risks
Competition from companies like NetEase and Tencent is intensifying in Asia.
Gacha mechanics in games may lead to player backlash due to gambling concerns.
Intellectual property theft risks exist in regions with weak IP laws.
Differentiation
HoYoverse excels in creating immersive virtual worlds with rich storytelling.
The company offers a diverse range of products beyond gaming, including animations and music.
HoYoverse's free-to-play model with in-game purchases is highly lucrative.
Upsides
Collaborations with tech companies like UGREEN enhance brand visibility and innovation.
New game updates and characters drive player re-engagement and boost revenue.
Partnerships with artists for soundtracks attract new audiences and cultural impact.
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