Brand Marketing Specialist- ID at HoYoverse

Singapore

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

5+ years of working experience in local game marketing strategies and familiar with local game distribution. Senior candidates will be considered for more senior positions
Native-level Indonesian and business proficient English
Great communication and team management skills; self-driven and willing to take initiative at work
Loves to play video games; enthusiasm in anime is preferred

Responsibilities

Engage in the local marketing of our games and IP products, promote brand awareness, and acquire users by planning and implementing online and offline marketing campaigns in respective regions
Plan, execute, and monitor marketing campaigns according to product and respective local user characteristics
Expand and explore new cross-industry collaboration opportunities with existing/new partners and vendors in the respective local market
Conduct surveys on our users and competitors in respective locality and present the results to reflect market trends

Skills

Key technologies and capabilities for this role

Marketing CampaignsBrand AwarenessUser AcquisitionCross-Industry PartnershipsMarket ResearchUser SurveysCompetitor Analysis

Questions & Answers

Common questions about this position

What experience is required for the Brand Marketing Specialist role?

Candidates need 5+ years of working experience in local game marketing strategies and familiarity with local game distribution. Senior candidates may be considered for more senior positions.

What language skills are needed for this position?

Native-level Indonesian and business proficient English are required.

Is the role remote or office-based?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this position?

Strong candidates have great communication and team management skills, are self-driven, willing to take initiative, love playing video games, and have enthusiasm for anime.

HoYoverse

Creates immersive games and digital content

About HoYoverse

HoYoverse creates engaging virtual world experiences through its popular games like Genshin Impact and Honkai Impact 3rd. These games feature captivating stories, complex gameplay, and impressive graphics. Players can download and play these games for free, but they have the option to purchase in-game items to enhance their experience. This free-to-play model helps keep players engaged and encourages spending. In addition to gaming, HoYoverse produces animations, comics, music, and merchandise based on its game characters, which helps build a loyal fan base and creates additional revenue. Unlike many competitors, HoYoverse focuses on a diverse range of digital content and community engagement through platforms like HoYoLAB. The company's goal is to continuously improve its virtual worlds and maintain a strong presence in the gaming industry.

None, IndonesiaHeadquarters

2022Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, Entertainment, GamingIndustries

1,001-5,000Employees

Risks

Competition from companies like NetEase and Tencent is intensifying in Asia.

Gacha mechanics in games may lead to player backlash due to gambling concerns.

Intellectual property theft risks exist in regions with weak IP laws.

Differentiation

HoYoverse excels in creating immersive virtual worlds with rich storytelling.

The company offers a diverse range of products beyond gaming, including animations and music.

HoYoverse's free-to-play model with in-game purchases is highly lucrative.

Upsides

Collaborations with tech companies like UGREEN enhance brand visibility and innovation.

New game updates and characters drive player re-engagement and boost revenue.

Partnerships with artists for soundtracks attract new audiences and cultural impact.

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