Brand Marketing Manager, Programs at Verkada

San Mateo, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Physical Security, TechnologyIndustries

Requirements

5+ years of experience in marketing, preferably in B2B or technology with a focus on marketing promotion & proven track record of driving registrations/ticket sales and pipeline through campaign efforts
Willingness to be onsite in San Mateo, CA, five days a week and travel occasionally for regional events
Experience building and executing multi-channel demand generation campaigns in partnership with sales
Strong analytical and project management skills

Responsibilities

Drive awareness and engagement: Build and execute multi-channel campaigns that strengthen Verkada’s brand and generate demand for VerkadaOne and other key marketing initiatives
Support VerkadaOne ticket sales: Partner with Sales to develop toolkits, playbooks, incentives, and outreach campaigns that convert pipeline into attendees
Brand consistency: Ensure all marketing touchpoints (emails, landing pages, social posts, and assets) align with Verkada’s voice and visual identity
Cross-functional collaboration: Work with product marketing, demand-gen, creative, comms, and regional marketing teams to ensure coordinated execution of campaigns
Campaign analytics: Track performance metrics, report results, and make recommendations to optimize future efforts
Customer and partner engagement: Support community storytelling and brand moments that reinforce Verkada’s leadership in the security and technology space
Project management: Manage campaign timelines, budgets, and cross-functional reviews to ensure smooth execution

Skills

Integrated Marketing Campaigns

Email Marketing

Social Media Marketing

Digital Marketing

Event Marketing

Project Management

Brand Strategy

Sales Collaboration

Ticket Sales

Customer Engagement

Verkada

Provides integrated security solutions for enterprises

About Verkada

Verkada offers security solutions for businesses, focusing on hybrid cloud video surveillance, access control systems, and environmental sensors. Their video surveillance combines on-site cameras with cloud storage for secure and accessible monitoring, while the access control system provides insights into facility access. Verkada's products are designed to be easy to manage and scalable, making them suitable for large enterprises and institutions. The company aims to deliver comprehensive security management through hardware sales and subscription-based software services.

San Mateo, CaliforniaHeadquarters

2016Year Founded

$431.8MTotal Funding

SERIES_DCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Generous company paid medical, dental & vision insurance coverage

Unlimited paid time off & 11 companywide paid holidays

Wellness allowance

Commuter benefits

Healthy lunches and dinners provided daily

Paid parental leave policy & fertility benefits

Risks

Increased competition may pressure Verkada's market share and pricing strategies.

Rapid EMEA expansion could strain operational resources and lead to mismanagement.

Integration with multiple partners may introduce security vulnerabilities and challenges.

Differentiation

Verkada offers a unified platform integrating video, access, and environmental monitoring.

Their hybrid cloud model ensures secure, accessible video surveillance from anywhere.

Verkada's solutions are scalable, catering to enterprises of all sizes and sectors.

Upsides

Growing demand for cloud-based security in education boosts Verkada's market potential.

Integration with AI-driven analytics enhances security insights and customer value.

Rising interest from Fortune 500 companies strengthens Verkada's enterprise client base.

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