Brand Marketing Manager

Employment Type: Full-time Location Type: Remote Language: English Department: Online Casino Published: 2025-07-04

Position Overview

Otherworld is seeking a talented Brand Marketing Manager to lead branding initiatives for our online casino platform. This role involves crafting a compelling brand narrative, executing innovative marketing campaigns, and ensuring our brand resonates with the target audience in the competitive iGaming landscape.

Key Responsibilities

• Develop and execute comprehensive brand strategies to elevate our online casino's visibility and market presence.
• Lead brand messaging and positioning initiatives to differentiate our offerings in the marketplace, including social media, promotions, product launches, and influencer strategy.
• Analyze market trends and consumer insights to refine brand strategies and marketing tactics.
• Oversee the creation of marketing materials, including digital designs, promotional content, and brand collateral.
• Measure and report on performance metrics, implementing adjustments as needed to achieve business objectives.
• Contribute to creating a brand that attracts players and builds loyalty and trust within the online casino community.

Requirements

Qualifications

• 5+ years of experience in marketing, preferably within the online gaming or entertainment industry.
• Experience managing a team.
• Strong understanding of brand strategy, consumer behavior, and digital marketing trends.
• Excellent project management skills with the ability to work under tight deadlines and manage multiple projects simultaneously.
• Exceptional communication skills, both written and verbal, with the ability to influence internal and external stakeholders.
• Familiarity with marketing analytics and tools to measure and report on brand performance effectively.

You Are

• A creative and innovative thinker, passionate about using storytelling to enhance brand identity.
• Results-driven and metrics-oriented, with a strong focus on delivering measurable outcomes.
• A team player who thrives in a collaborative, fast-paced environment.

Additional Details

• Workplace: Remote