Brand Marketing - Fresh Grad at HoYoverse

Singapore

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Not SpecifiedCompensation

Entry Level & New GradExperience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

Bachelor's degree or above
Strong logical thinking and language communication skills
Ability in content production (video editing, painting, etc.) is a plus
Great sense of Internet and marketing, with keen perception and judgment of marketing strategy
Great sense of responsibility, strong learning, time management, and executive skills
Interested in marketing and branding; experience in we media, advertisement, and Internet industry is a plus
Strong communication skills in English, with working proficiency in Chinese (Mandarin) preferred

Responsibilities

Based on business unit and product needs, participate in key promotion periods, including design of market strategy, user analysis, ideation, external communication, quality control, data collection, creative planning, content writing, etc
Support daily branding work including data analysis, material development, project follow-up, internal financial and legal processes
Assist in inter-departmental cooperation, accomplish marketing assignments, and achieve branding targets

Skills

Key technologies and capabilities for this role

market strategyuser analysisdata analysiscontent writingcreative planningproject managementbrandingexternal communication

Questions & Answers

Common questions about this position

What qualifications are required for the Brand Marketing Fresh Grad role?

A Bachelor's degree or above is required, along with strong logical thinking, language communication skills, and a great sense of Internet and marketing. Strong English communication skills are needed, with working proficiency in Chinese (Mandarin) preferred; content production abilities like video editing or painting are a plus.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this a remote position, or where is it located?

This information is not specified in the job description.

What is the company culture like at HoYoverse?

HoYoverse emphasizes community at the heart of everything, fostering an enthusiastic and inclusive global community for ACG fans, and values diverse backgrounds to bring concepts to life. They are committed to immersive virtual world experiences and exploring cutting-edge technologies.

What makes a strong candidate for this Brand Marketing role?

Strong candidates have a great sense of responsibility, learning ability, time management, executive skills, and interest in marketing and branding. Experience in we media, advertisement, Internet industry, or content production is a plus, along with keen perception of marketing strategy.

HoYoverse

Creates immersive games and digital content

About HoYoverse

HoYoverse creates engaging virtual world experiences through its popular games like Genshin Impact and Honkai Impact 3rd. These games feature captivating stories, complex gameplay, and impressive graphics. Players can download and play these games for free, but they have the option to purchase in-game items to enhance their experience. This free-to-play model helps keep players engaged and encourages spending. In addition to gaming, HoYoverse produces animations, comics, music, and merchandise based on its game characters, which helps build a loyal fan base and creates additional revenue. Unlike many competitors, HoYoverse focuses on a diverse range of digital content and community engagement through platforms like HoYoLAB. The company's goal is to continuously improve its virtual worlds and maintain a strong presence in the gaming industry.

None, IndonesiaHeadquarters

2022Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, Entertainment, GamingIndustries

1,001-5,000Employees

Risks

Competition from companies like NetEase and Tencent is intensifying in Asia.

Gacha mechanics in games may lead to player backlash due to gambling concerns.

Intellectual property theft risks exist in regions with weak IP laws.

Differentiation

HoYoverse excels in creating immersive virtual worlds with rich storytelling.

The company offers a diverse range of products beyond gaming, including animations and music.

HoYoverse's free-to-play model with in-game purchases is highly lucrative.

Upsides

Collaborations with tech companies like UGREEN enhance brand visibility and innovation.

New game updates and characters drive player re-engagement and boost revenue.

Partnerships with artists for soundtracks attract new audiences and cultural impact.

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