Brand Marketing - Fresh Grad at HoYoverse

Singapore

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Not SpecifiedCompensation

Entry Level & New GradExperience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

Bachelor's degree or above
Strong logical thinking and language communication skills
Ability in content production (video editing, painting, etc.) is a plus
Great sense of Internet and marketing, with keen perception and judgment of marketing strategy
Great sense of responsibility, strong learning, time management, and executive skills
Interested in marketing and branding; experience in we media, advertisement, and Internet industry is a plus
Strong communication skills in English, with working proficiency in Chinese (Mandarin) preferred

Responsibilities

Based on business unit and product needs, participate in key promotion periods, including design of market strategy, user analysis, ideation, external communication, quality control, data collection, creative planning, content writing, etc
Support daily branding work including data analysis, material development, project follow-up, internal financial and legal processes
Assist in inter-departmental cooperation, accomplish marketing assignments, and achieve branding targets

Skills

market strategy

user analysis

data analysis

content writing

creative planning

project management

branding

external communication

HoYoverse

Creates immersive games and digital content

About HoYoverse

HoYoverse creates engaging virtual world experiences through its popular games like Genshin Impact and Honkai Impact 3rd. These games feature captivating stories, complex gameplay, and impressive graphics. Players can download and play these games for free, but they have the option to purchase in-game items to enhance their experience. This free-to-play model helps keep players engaged and encourages spending. In addition to gaming, HoYoverse produces animations, comics, music, and merchandise based on its game characters, which helps build a loyal fan base and creates additional revenue. Unlike many competitors, HoYoverse focuses on a diverse range of digital content and community engagement through platforms like HoYoLAB. The company's goal is to continuously improve its virtual worlds and maintain a strong presence in the gaming industry.

None, IndonesiaHeadquarters

2022Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, Entertainment, GamingIndustries

1,001-5,000Employees