Brand Manager, Upmarket Banners at SpartanNash

Byron Center, Michigan, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Grocery Retail, Food DistributionIndustries

Requirements

Bachelor’s degree in Business Administration, Marketing, or equivalent combination of education and/or experience
4-5+ years of marketing, category management, product management and/or product development experience
Consistently curious about shoppers, competitors, and the market
Strategic thinker with ability to balance long-term planning with short-term business needs
Cross-functional collaborator; able to efficiently bring multiple subject matter experts together to create impactful work
Strong analytical abilities; experienced in identifying opportunities through data analysis and bringing those opportunities to life
Able to deal with ambiguity and to provide independent thinking supported by fact-based rationale
Experienced in developing and executing compelling marketing creative from concept to activation, with or without agency support
Passionate internal champion for brands and for the marketing function
Influential storyteller with sound verbal and written communication skills

Responsibilities

Reinforce brand equity for SpartanNash’s retail banners, ensuring consistent identity and messaging
Create and leverage equity tools and playbooks to drive a consistent, distinct, and impactful experience for assigned banner
Partner closely with Insights and Analytics function, developing a deep understanding of current and future shoppers and what motivates them
Support the multi-year strategic planning process, setting long-term goals and determining the growth levers needed to reach them
Develop comprehensive annual marketing plans, including ideating creative platforms for key shopping occasions
Create full funnel marketing programs to reach the shopper before, during, and after their shopping trips
Partner with internal Media team to support long and short-term banner goals
Work with internal teams to drive world-class creative execution
Collaborate with the Insights and Analytics team, regularly review key business metrics (financial, market share, and brand equity) and take action to optimize performance
Support cadenced brand updates and internal business reviews
Take on additional responsibilities as assigned or as the business needs evolve

Skills

Key technologies and capabilities for this role

Brand ManagementMarketing StrategyShopper InsightsCampaign DevelopmentData AnalyticsCreative ProgramsBrand Equity

Questions & Answers

Common questions about this position

What is the location for this Brand Manager position?

The position is located at 850 76th Street S.W. - Byron Center, Michigan 49315.

What is the salary or compensation for this role?

This information is not specified in the job description.

What education is required for this position?

A Bachelor’s degree in Business Administration or a related field is required.

What is the company culture like at SpartanNash?

SpartanNash emphasizes a People First culture, Operational Excellence, and Insights that Drive Solutions, with a family of 20,000 Associates contributing to customer-focused innovation.

What skills make a strong candidate for this Brand Manager role?

Strong candidates will have experience in brand strategy, marketing planning, shopper insights, creative execution, and business analysis, along with partnering skills across teams like Insights, Analytics, and Media.