Brand Manager - Sea Smoke Winery at Constellation Brands

Lompoc, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Wine, Spirits, BeveragesIndustries

Requirements

Thought Leader - Demonstrating industry and business leadership skills
High-performing, entrepreneurial mindset with agility and collaborative approach
Ability to perform ongoing business and competitive analyses
Experience in financial analysis, budgeting, and P&L accountability
Skills in insights-led innovation and strategic planning
Proficiency in managing cross-functional teams and external agencies
Strong communication and presentation skills for internal and external audiences
Ability to travel to key markets for activations, launches, and surveys

Responsibilities

Develop and execute strategic and annual marketing plans addressing all aspects of the marketing mix
Deliver volume, share, and profit objectives with P&L accountability for profitability
Build premium consumer and trade equity through strategies including pricing, packaging, innovation, promotion, PR, advertising/digital marketing, and events, rooted in insights
Develop and execute insights-based strategic innovation plans for short- and long-term success
Collaborate with DTC, E-Commerce, and Hospitality teams to deliver omni-channel growth
Perform business and competitive analyses, providing recommendations to Senior Management
Manage brand projects, budget allocation, and presentations to internal/external audiences
Manage outside agencies (promotion, media buying, advertising) in support of objectives
Work with sales leadership, strategic accounts, field sales, and distributors to develop programs and expand business
Liaise with international teams to ensure global brand strategy consistency
Manage multi-year brand S&OP forecast with Operations, including at-risk inventory review
Lead multi-functional teams, including 360 programs and cross-functional meetings
Visit key markets for blitzes, launches, surveys, and report findings/recommendations
Communicate regularly with internal groups (Trade Marketing, Events, PR, Finance, Operations, Production) and leadership (Marketing Director/VP)

Skills

Brand Strategy

Marketing Planning

Business Analytics

Financial Analysis

P&L Management

Media Campaigns

Event Activation

Digital Marketing

Public Relations

Consumer Insights

Innovation Strategy

Cross-Functional Leadership

Constellation Brands

Produces and markets beer, wine, and spirits

About Constellation Brands

Constellation Brands produces and markets a variety of alcoholic beverages, including beer, wine, and spirits, with a strong presence in the U.S., Mexico, New Zealand, and Italy. The company operates by owning and managing a portfolio of popular brands, such as Corona and Modelo, which it imports and sells exclusively in the U.S. Its products are distributed through a wide network, allowing it to reach both individual consumers and large retailers. What sets Constellation Brands apart from its competitors is its focus on brand management and strong brand recognition, which helps it maintain a competitive edge in the market. The company's goal is to create brands that encourage human connections while also being committed to sustainability and responsible operations.

Rochester, New YorkHeadquarters

1945Year Founded

IPOCompany Stage

Food & Agriculture, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

401(k) Retirement Plan

Professional Development Budget

Risks

Increased competition in non-alcoholic beverages may impact Constellation's market share.

Integration challenges with Sea Smoke winery could pose financial risks.

Health-conscious trends may reduce sales of traditional alcoholic beverages.

Differentiation

Constellation Brands owns iconic brands like Corona and Modelo, exclusive to the U.S. market.

The company focuses on sustainability, enhancing brand loyalty among eco-conscious consumers.

It has a diverse portfolio, including beer, wine, spirits, and non-alcoholic beverages.

Upsides

Growing demand for premium beverages aligns with Constellation's acquisition of boutique wineries.

Investment in non-alcoholic brand TOST taps into rising health-conscious consumer trends.

RTD market growth supports Constellation's stake in Austin Cocktails and Archer Roose.

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