Brand Manager, Pediatric Nutrition Media - Columbus, OH at Abbott

Columbus, Ohio, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, NutritionIndustries

Requirements

Strong work ethic and self-starter mindset
Exceptional strategic and analytical skills
Ability to convert insights into actionable recommendations
Experience or proficiency in digital media strategies (paid search, paid social, OTT, OLV, digital display, endemic partnerships, retail, and audience targeting)

Responsibilities

Serve as primary contact for Pediatric Media, working with partner agencies to create overarching media strategies based on business and marketing goals/objectives
Plan media based on outlined strategy, including business/marketing objectives, content strategy, channel strategy, and identified target audiences
Build and present digital media recommendations – channels, tactics, and budgets – that include impact to CRM and HCP strategies, and deliver optimization recommendations across digital buys
Provide strategic consultation to drive the development of digital paid media creative
Collect, analyze, and derive meaningful insights, key takeaways, and optimizations for performance data with or without the assistance of an analyst
Manage budget monthly with direct input to forecast models and financial decisions
Communicate with teammates and collaborate to make informed decisions based on data; find opportunities for engagement and respond
Lead and direct National and Retail Media for Pediatric Marketing
Conduct upfront strategic planning with Media agencies to translate business objectives into consumer-focused solutions
Develop, implement, and manage comprehensive digital media strategies
Work across marketing and cross-functional teams (marketing, sales, shopper, public affairs, finance) to turn business strategies into executable media strategies across all products and segments
Optimize plans, build organizational knowledge, and drive results through regular reviews of analytics and established KPIs

Skills

Key technologies and capabilities for this role

Brand ManagementPediatric MarketingNational MediaRetail MediaNutrition Marketing

Questions & Answers

Common questions about this position

What benefits does Abbott offer?

Abbott provides free medical coverage in the Health Investment Plan (HIP) PPO medical plan, an excellent retirement savings plan with high employer contribution, tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit for earning a bachelor’s degree.

Is this position remote or based in a specific location?

The position is based in Columbus, Ohio.

What skills are required for the Brand Manager role?

Candidates must be self-starters with a strong work ethic, exceptional strategic and analytical skills, and the ability to convert insights into actionable strategies. Experience in digital media strategies including paid search, paid social, OTT, OLV, digital display, endemic partnerships, retail media, and audience targeting is essential.

What is the company culture like at Abbott?

Abbott emphasizes doing work that matters, personal growth, learning, caring for yourself and family, being your true self, and living a full life. It is recognized as a great place to work worldwide, one of the most admired companies by Fortune, and excels in diversity, working mothers, female executives, and scientists.

What makes a strong candidate for this Brand Manager position?

Strong candidates are self-starters with a strong work ethic, exceptional strategic and analytical skills, and the ability to translate business objectives into consumer-focused digital media strategies while collaborating across marketing, sales, shopper, public affairs, and finance teams.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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