Brand Manager - Healthcare at Procter & Gamble Company

Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Consumer GoodsIndustries

Requirements

Bachelor’s degree in any field (preferably with business or marketing focus)
3–5 years of brand management, consulting, or consumer journey design experience (or similar) in healthcare or pharmaceutical industry
People management experience
Proficiency in Malay language
Strong market knowledge of Malaysia for local consumer understanding
Excellent forward-thinking, strategic, and courageous leadership skills
Strong strategic and analytical thinking to connect data points and generate insights
Ability to drive innovation and brand growth
Strong communication and teamwork capabilities

Responsibilities

Define Growth Models for unlocking growth of P&G brands via relevant consumer and shopper insight, and campaign analysis
Lead brand building activities and initiative maximization across Retailers
Identify consumers’ needs and wants for P&G’s products, and provide inputs to technical team to design the right package and formula to win with local consumers
Communicate with local partners, stakeholders, and suppliers to drive P&G business initiatives
Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of consumers
Develop initiative fit-for-use toolkits (including digital campaigns, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team

Skills

Key technologies and capabilities for this role

Brand ManagementConsumer InsightsShopper InsightsMarketing StrategyPricing StrategyProduct InnovationDigital CampaignsSocial Media MarketingeCommerceIn-Store ActivationTrade PromotionsStakeholder ManagementCreative Agency ManagementCampaign Analysis

Questions & Answers

Common questions about this position

What experience is required for the Brand Manager role?

Candidates need 3-5 years of brand management, consulting, or consumer journey design experience in the healthcare or pharmaceutical industry, plus people management experience.

What is the location for this Brand Manager position?

The job is located at the Kuala Lumpur General Office.

What educational qualifications are needed?

A Bachelor’s degree in any field is required, preferably with a business or marketing focus.

What does the team structure look like for this role?

You will report to the Brand Director for the Category or Business Unit and work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance, and others.

What skills make a strong candidate for this position?

Strong candidates have proficiency in Malay language, deep market knowledge of Malaysia, excellent strategic and analytical thinking, leadership skills, and the ability to drive innovation and teamwork.