Brand Manager (Gastrointestinal) - Abbott Pharmaceutical at Abbott

Ho Chi Minh City, Vietnam

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceutical, HealthcareIndustries

Requirements

(None listed)

Responsibilities

Effectively manage marketing, advertising, and promotional activities of the product to achieve short and long-term business objectives, including revenue, sales, profit, and market share targets
Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance
Identify trends and draw appropriate insight from financial data
Understand market research design and implications for the therapeutic area
Identify sound design approaches to research based on the hypotheses and situational constraints
Interpret research findings and draw appropriate insight based on the results
Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing plans
Ensure all materials and activities are aligned with and executed in accordance with the larger, strategic plan
Keep abreast of the market dynamics, competition, products, disease states, therapeutic area, and current research, and use this information to create a compelling message for the target audience
Understand the healthcare business environment, government policies; distribution channels; and pricing strategies
Develop annual brand plan, which includes marketing objectives, strategies, advertising and promotion, and ensure timely execution
Prepare budgets, reports, and forecasts in a timely manner
Participate in annual budget Plan/Update cycle
Achieve forecast accuracy and new products launch KPI targets
Ensure marketing activities comply with relevant Acts, legal demands, ethical standards, and Corporate Business and Safety procedures
Review complaints and suggestions relating to assigned products and develop action plans to address them
Support Business (text incomplete)
Responsible for the product planning and execution throughout the product lifecycle, including gathering and prioritizing product and customer requirements, defining the product vision, and working closely with sales, marketing, and other support functions to ensure revenue and customer satisfaction goals are met

Skills

Brand Management

Marketing Strategy

Market Research

Financial Analysis

Budget Management

Competitive Analysis

Pricing Strategy

Sales Forecasting

Product Lifecycle Management

Healthcare Policy

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

Land your dream remote job 3x faster with AI

Try Jobo Free