Brand Manager, Food and Beverage - Brand & Portfolio Management at Target

Minneapolis, Minnesota, United States

Target Logo
$71,000 – $128,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, Food and BeverageIndustries

Requirements

  • 4-year degree or equivalent experience
  • 4 - 6 years’ professional experience in marketing, brand strategy or brand management
  • Previous retail experience a plus
  • Demonstrated success in strategic thinking, brief writing, and project/portfolio planning
  • Proven ability to balance independent work with effective collaboration

Responsibilities

  • Be part of and contribute to a cross-functional team including merchandising, product design & development, packaging, marketing and creative (internal & agency partners), working together to develop and execute brand strategy and activation plans
  • Maintain a working knowledge of applicable consumer, competitive, marketplace and business context to support decision making at a brand and portfolio level
  • Develop clear and compelling briefs to advance priority deliverables within the F&B OB portfolio
  • Be accountable for conducting analysis on brand performance, which includes ongoing tracking of brand, consumer, and financial performance to inform action
  • Be responsible for facilitating cross-functional routines, positioning the brand management team to effectively govern the brand roadmap, escalate risks and delays, drive accountability, and monitor key performance indicators
  • Act as a steward for owned brands, bringing consistency to the way we activate, building brand awareness, engagement, and brand love with our guests

Skills

Brand Management
Portfolio Management
Consumer Insights
Food and Beverage
Market Analysis
Product Strategy
Retail Marketing

Target

Retailer offering diverse consumer goods

About Target

Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.

Minneapolis, MinnesotaHeadquarters
2005Year Founded
N/ACompany Stage
Consumer GoodsIndustries
10,001+Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Paid Sick Leave
Paid Holidays
Paid Vacation
401(k) Retirement Plan
Employee Discounts

Risks

Increased competition from online-only retailers like Amazon threatens Target's market share.
Rising labor costs due to new minimum wage laws could impact profit margins.
Supply chain vulnerabilities from geopolitical tensions may affect inventory and pricing strategies.

Differentiation

Target's 'Design For All' philosophy offers unique, high-quality products at affordable prices.
The Target Circle loyalty program enhances customer engagement and shopping experience.
Target's commitment to sustainability and community support sets it apart from competitors.

Upsides

Experiential retail and 'retailtainment' strategies can boost customer engagement and foot traffic.
Augmented reality integration offers immersive shopping experiences showcasing Target's unique designs.
Omnichannel retail strategies enhance customer experience by integrating online and offline shopping.

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