Marketing Manager
PlanetSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Video Games, GamingIndustries
Requirements
- Experience developing and executing global, multi-channel campaigns for entertainment or gaming brands
- Balance of creativity and analytical thinking
- Thrive in a collaborative environment
- Passionate about building marketing programs that connect with players worldwide
- Exceptional organization, communication, and collaboration skills
- Ability to distill complex ideas into clear, actionable plans
- Ability to work effectively across teams, disciplines, and time zones
- Comfortable supporting strategic planning and driving day-to-day execution
- Ability to foster alignment, accountability, and teamwork
Responsibilities
- Support the development and presentation of the global marketing strategy for the Strategy Games franchise group, including audience definition, product positioning, messaging, and content strategy
- Assist in building global go-to-market plans, coordinating with cross-functional teams to align creative direction and campaign cadence with studio milestones and publishing priorities
- Collaborate with game development leads to ensure marketing reflects the franchise’s creative vision while supporting commercial objectives
- Contribute to annual business planning and campaign retrospectives, helping identify opportunities for growth and creative innovation
- Drive end-to-end campaign execution, collaborating with PR, Social, Community, Influencer, Paid Media, Partnerships, Web, and other teams to deliver fully integrated global campaigns
- Partner with regional marketing leads to ensure alignment with brand strategy and creative vision while adapting campaigns for cultural and market relevance
- Manage campaign timelines, creative briefs, approvals, and agency coordination
Skills
Brand Marketing
Global Marketing
Campaign Strategy
Campaign Execution
Performance Analysis
Strategy Games Marketing
Creative Marketing
2K
Develops and publishes interactive video games
About 2K
2K develops and publishes interactive entertainment, focusing primarily on video games for a wide audience that includes casual gamers, hardcore enthusiasts, and professional eSports players. The company collaborates with well-known game development studios like Supermassive Games and Firaxis Games to create popular titles such as "The Quarry" and "TopSpin 2K25." 2K's games are available through digital downloads and physical copies, and they also generate revenue from downloadable content (DLC), in-game purchases, and exclusive content partnerships. This diverse revenue model, along with their strong collaborations, sets 2K apart from competitors in the video game publishing industry. The company's goal is to deliver high-quality, engaging gaming experiences that appeal to a broad range of players.
Novato, CaliforniaHeadquarters
2005Year Founded
VENTURE_UNKNOWNCompany Stage
Consumer Software, GamingIndustries
1,001-5,000Employees
Benefits
Health Care Benefits
Health Savings Account (HSA) Including Company Contribution
Employee Stock Purchase Plan
401k Retirement Plan
Life and Disability Benefits
Group Legal Plan
Wellbeing Program
Childcare Benefits
Flexible Spending Account (FSA)
Generous Compassionate Leave
Companywide End of Year Break
Risks
Denuvo in NBA 2K25 may cause performance issues, sparking community backlash.
Project Ethos faces challenges in a saturated free-to-play shooter market.
High expectations for FIFA 2K25 could pressure 2K to compete with EA's FIFA series.
Differentiation
2K collaborates with top-tier studios like Supermassive Games and Firaxis Games.
2K's diverse portfolio includes sports, horror, and simulation games.
2K's partnerships with major sports leagues enhance brand visibility and engagement.
Upsides
2K's acquisition of the FIFA license opens new market opportunities.
Project Ethos aligns with successful free-to-play models like Fortnite.
Mobile gaming expansion with NFL 2K Playmakers taps into a growing market.
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