Brand Manager at Procter & Gamble Company

Petaling Jaya, Selangor, Malaysia

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FMCG, Consumer GoodsIndustries

Requirements

Bachelor’s degree in any field (preferably with business or marketing focus)
2-4 years of brand management, consulting, or consumer journey design experience (preferably from FMCG industry; fresh graduates welcomed)
Strong market knowledge of Malaysia for local consumer understanding
Excellent forward-thinking, strategic, and courageous leadership skills
Strong strategic and analytical thinking to connect data points and generate insights
Ability to drive innovation and brand growth
Strong communication and teamwork capabilities

Responsibilities

Define Growth Models for unlocking growth of P&G brands via relevant consumer and shopper insight, and campaign analysis
Lead brand building activities and initiative maximization across Retailers
Identify consumers’ needs and wants for P&G’s products, and provide inputs to technical team to design the right package and formula to win with local consumers
Communicate with local partners, stakeholders, and suppliers to drive P&G business initiatives
Develop initiative fit-for-use toolkits (including digital campaigns, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team

Skills

Key technologies and capabilities for this role

Brand ManagementMarketing StrategyConsumer InsightsShopper InsightsCampaign AnalysisDigital CampaignsPricing StrategyProduct InnovationStakeholder ManagementTrade Marketing

Questions & Answers

Common questions about this position

What experience level is required for the Brand Manager role?

Candidates need 2-4 years of brand management, consulting, or consumer journey design experience, preferably from FMCG, but fresh graduates are also welcomed.

Where is the job location for this Brand Manager position?

The job is located in Petaling Jaya.

What are the key skills needed for this role?

Key skills include strong strategic and analytical thinking, excellent forward-thinking and courageous leadership, strong communication and teamwork capabilities, and an ability to drive innovation and brand growth.

What is the team structure for the Brand Manager?

You will report to the Commercial Director for the Category or Business Unit and work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance, etc.

What education is required for the Brand Manager position?

Candidates must possess at least a Bachelor’s degree in any field, preferably with some business or marketing focus.