Brand Manager, Advil Cold & Flu at Halborn

Mississauga, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

NoVisa

Consumer HealthIndustries

Requirements

Strategic, creative, and results-driven mindset
Ability to set winning growth strategies and integrated marketing plans based on deep consumer understanding
Experience leading cross-functional teams
Expertise in owning P&L, including top-line, bottom-line, and share goals
Skills in orchestrating brand initiatives across the marketing mix (innovation, renovation, communications, shopper marketing, promotions, distribution)
Thrives at the intersection of strategy, creativity, and execution
Ability to navigate organizational landscape and build strong cross-functional relationships

Responsibilities

Consumer Insight Mining: Cultivate deep understanding of consumer needs, preferences, and pain points through data analysis and market research, translating into actionable strategies
Brand Strategy: Develop and champion compelling brand strategy to drive sustainable growth and strengthen brand equity
Integrated Marketing Execution: Balance and prioritize initiatives across innovation, renovation, communications, shopper marketing, promotions, and distribution to optimize P&L performance
Communications Management: Develop strategy, tactics, and lead execution for brand communications rooted in consumer insight, leading to memorable creative ideas executed brilliantly
Innovation Management: Develop strategy, tactics, and lead execution for new product launches built on trusted science to enable disproportionate growth
P&L Ownership: Own top and bottom-line results, demonstrating deep understanding of sales drivers and cost management
Organizational Navigation: Navigate organizational landscape, building strong relationships across functions and levels

Skills

Brand Management

Marketing Strategy

P&L Management

Consumer Insights

Cross-Functional Leadership

Growth Strategies

Integrated Marketing

Commercial Execution

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

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