Brand Manager at General Motors

Giza, Giza Governorate, Egypt

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

AutomotiveIndustries

Requirements

Bachelor degree in Marketing/Business Administration or equivalent experience
5 years of marketing communications experience (automotive preferred)
Knowledge of emerging trends in marketing, advertising, and media
Understanding of automotive market dynamics, consumer behavior, and competitive landscape (plus)
Strategic thinking
Analytical skills
Multi-tasker
Time management
Strong presentation and communication skills
Results oriented
Detail oriented
Innovation and creativity
Customer focus

Responsibilities

Develop comprehensive brand strategies and implement marketing and advertising initiatives (offline & digital) to achieve market share targets
Partner closely with dealer on brand development, launch preparations, advertising, and promotional activities
Create detailed marketing briefs that provide clear direction to internal teams and agencies for effective, results-driven campaigns
Support annual media planning aligned with budget allocations
Apply and maintain the latest Chevrolet brand CI and guidelines across all touchpoints
Manage Creative & Media agencies
Conduct effective plans for exhibitions participation; manage the execution of all activations
Analyze market trends and consumer preferences to anticipate and meet customer expectations
Maintain a monthly digital content calendar, drive high-engagement content, and achieve social media KPIs
Track online sentiment and communicate insights to the ICare team for continuous improvement
Conduct regular training for social media moderators to ensure brand knowledge and consistency
Keep Chevrolet Egypt’s website updated with new launches and relevant content

Skills

Brand Strategy

Marketing Campaigns

Digital Marketing

Media Planning

Creative Agency Management

Social Media Management

Content Calendar

Market Analysis

Consumer Insights

Marketing Communications

Automotive Marketing

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Tuition Reimbursement

Student Loan Assistance

Flexible Work Hours

Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.

Chevrolet Equinox EV recall could harm GM's safety reputation.

Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.

GM leads in board diversity with 55% women directors.

GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.

Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.

Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

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