Brand Content Senior Manager - San Francisco at Plaid

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Technology, Hardware, SoftwareIndustries

Requirements

5–10 years of professional writing, brand content, or editorial experience
Proven background in top-tier technology companies (AI, SaaS, smartphone, or hardware/software hybrid)
Experience scripting executive keynotes, product launches, or flagship tech events (e.g., CES, MWC, WWDC, Google I/O)
Exceptional writing, editing, and storytelling skills across multiple formats
Deep understanding of technology products, with the ability to translate complexity into simplicity
Experience using AI tools to accelerate ideation and elevate efficiency
Strategic mindset with hands-on execution ability
Native-level English

Responsibilities

Define and refine Plaud’s global brand story, ensuring consistency across all content formats. Develop narratives that inspire, resonate, educate, and differentiate Plaud in competitive markets
Partner with executives to translate vision and product innovation into compelling speeches and thought leadership
Write and edit content, including media releases, keynote speeches, blogs, whitepapers, product guides, op-eds, and thought-leadership articles. Craft impactful scripts and presentations for product launches, major tech events, and investor communications
Maintain a tone of voice that is intelligent, professional, premium, and globally relevant
Work closely with product marketing and engineering teams to understand features and translate them into clear, engaging stories. Create technical–yet–accessible content that resonates with both professional and consumer audiences. Benchmark against industry leaders (AI, SaaS, smartphone) to raise Plaud’s storytelling to world-class levels
Support C-level executives with speeches, bylines, and conference content that position Plaud as a category leader. Drive a content program that builds credibility with media, analysts, and industry influencers. Create narratives that amplify Plaud’s role in shaping the future of productivity, AI, and human potential
Establish editorial guidelines and best practices for global teams
Collaborate with PR, digital, and social media teams to amplify content reach
Ensure all content is optimized for different channels, formats, and audiences

Skills

Key technologies and capabilities for this role

Brand NarrativeMessagingContent StrategyThought LeadershipSpeechwritingExecutive CommunicationGlobal Brand StoryProduct Marketing

Questions & Answers

Common questions about this position

What is the compensation for this role?

Plaud offers market-competitive compensation.

Is this position remote or hybrid?

The position is hybrid.

What skills are required for the Brand Content Senior Manager role?

Key skills include defining and refining brand narratives, writing and editing high-impact content like speeches, blogs, and whitepapers, product-centric storytelling, and supporting executive thought leadership.

What is the company culture like at Plaud?

Plaud fosters a culture that champions continuous learning, fast career development, innovation, collaboration, customer success, and a vibrant, creativity-fueled work atmosphere.

What makes a strong candidate for this position?

Strong candidates should excel in crafting intelligent, professional, premium brand narratives, translating complex product features into engaging stories, and creating thought leadership content for executives.

Plaid

Connects financial accounts to apps securely

About Plaid

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$714.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Risks

Increased competition from API-based banking solutions like FIS's Code Connect platform.

Potential legal challenges, such as PNC's lawsuit over trademark issues.

Demand for enhanced transparency and security in financial data sharing.

Differentiation

Plaid offers seamless financial data integration through robust APIs for diverse clients.

Plaid's Pay by Bank for Bill Pay provides a cost-effective recurring payment solution.

Plaid's strategic partnerships enhance its value proposition in payroll and payment sectors.

Upsides

Plaid's expansion into the Triangle area indicates growth and increased hiring potential.

Partnership with Dwolla enhances Plaid's presence in the secure payments sector.

Collaboration with Ansa expands market reach through pay-by-bank capabilities for merchants.

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