Brand & Comm Strategy Specialist at Accenture

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Professional Services, Marketing, ConsultingIndustries

Requirements

University degree in Marketing or related discipline or equivalent industry experience
7 to 11 years of experience (minimum 10 years in Marketing specified)
Experience managing global BTL (below the line) brand activations
Experience managing global brands
Experience working in a matrix organization
Lubricants experience desirable but not essential
Strong interpersonal and communication skills
A focus on diversity and inclusiveness in approach to team, as well as in overall behaviour and actions
Market Understanding - mastery
Generating and Applying Customer and Consumer Insights - skilful
Translating marketing strategy into marketing plans - expert
Performance Monitoring – expert
Brand Management - expert
Managing the OD&I pipeline & Stage Gate process - mastery

Responsibilities

Manage in-market product portfolio in line with the global brand architecture, proposition and guardrails
Support execution of global brand strategies including brand positioning, product, packaging, pricing and channel management
Plan for and drive execution of new product launches in defined markets leveraging inputs from global marketing teams to deliver launch objectives
Support the development of a brand innovation pipeline plan working closely with global brands teams and cross functional teams as per project needs
Develop yearly brand plans by space and channel incorporating key projects in the year & engage with In-Country activation teams and Sales teams to drive Brand Performance & key brand health metrics
Implement ASP plans (media, promotions, events etc) to support brand development objectives in conjunction with the various channel marketing teams and the Brand & Comms team within Hub / Country Marketing
Identify opportunities for incremental gross margin growth through cost reduction opportunities on brands being managed
Build digital capability in self & work with digital experts internally & externally to guide digital marketing activities for various brands under responsibility
Follow effective brand management processes in conjunction with global

Skills

Key technologies and capabilities for this role

Campaign ManagementMarket UnderstandingCustomer InsightsConsumer InsightsMarketing StrategyMarketing PlansPerformance MonitoringBrand Management

Questions & Answers

Common questions about this position

What experience level is required for this role?

The role requires 7 to 11 years of experience overall, with a minimum of 10 years in Marketing.

What key skills are needed for the Brand & Comm Strategy Specialist position?

Key skills include mastery in Market Understanding and Managing the OD&I pipeline & Stage Gate process, expert level in Translating marketing strategy into marketing plans, Performance Monitoring, and Brand Management, plus skilful in Generating and Applying Customer and Consumer Insights.

What education is required for this position?

A university degree in Marketing or related discipline, or equivalent industry experience, is required.

What is the employment type for this role?

This is a full-time position.

What experience makes a strong candidate for this role?

Strong candidates have experience managing global brands and BTL activations, working in a matrix organization, strong interpersonal and communication skills, and a focus on diversity and inclusiveness; lubricants experience is desirable.

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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