Binance Accelerator Program - Lifecycle Marketing at Binance

Taipei, Taiwan

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Not SpecifiedCompensation

Internship, Entry Level & New GradExperience Level

InternshipJob Type

UnknownVisa

Blockchain, Cryptocurrency, Web3Industries

Requirements

Some exposure to, or demonstrated interest in lifecycle marketing/strategy, preferably in an online industry and in a global remote company
Understanding of CRM channels, such as email, app push notifications, and other product interfaces to engage users
Graduate from disciplines such as Marketing, Business, or other relevant fields
Demonstrated logical thinking and data-driven decision-making abilities
Able to work remotely and efficiently with global teams
Available full-time for a period of 6 months
Current university students and recent graduates

Responsibilities

Assist in shaping lifecycle marketing strategies by bringing new ideas and solutions to boost user activation and retention
Develop and execute CRM campaigns, such as email, app push notifications, and other product interfaces to engage users
Collaborate with the global lifecycle, regional, data, design, content and other marketing verticals to launch and scale successful campaigns
Analyze user data and campaigns to enhance user understanding and derive insightful findings for future initiatives

Skills

Lifecycle Marketing

CRM

Email Campaigns

Push Notifications

Data Analysis

Marketing Strategy

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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