B2B Product Marketing Manager

Marketing Manager, B2B Enterprise Marketing

Employment Type: Full-time

Position Overview

The Dow Jones B2B Enterprise Marketing team is seeking a collaborative and results-driven Marketing Manager to support our B2B businesses: Risk & Compliance, Dow Jones Newswires, and Factiva. This role is responsible for assisting in the planning and execution of high-impact marketing campaigns to achieve B2B business objectives.

About Our Organization

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations worldwide across multiple formats including print, digital, mobile, and live events. With over 130 years of quality content, Dow Jones operates one of the world's largest news-gathering operations. It is home to leading publications and products such as The Wall Street Journal, Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS, and Chemical Market Analytics. Dow Jones is a division of News Corp.

About the Team

As part of the global Marketing organization, the B2B Enterprise Marketing team drives business growth in partnership with the product and sales teams of our core businesses: Risk & Compliance, Dow Jones Newswires, and Factiva. The team focuses on a client-centric strategy, targeting specific industries and accounts with campaigns designed to drive awareness, build reputation, and deepen relationships.

About the Role

In this role, you will manage the execution of multi-channel marketing campaigns, including digital and print ads, paid and organic social media, account-based marketing, and webinars. You will work closely with key stakeholders in product, proposition, and sales teams to ensure campaign alignment and success.

Location: New York, NY (In-person) Reports to: VP of B2B Product Marketing

Responsibilities

• Collaborate with Marketing, Sales Enablement, Sales, Product, and Business teams to develop campaigns that align with product strategies, target audiences, and buying groups, driving awareness, engagement, pipeline, and revenue generation.
• Manage the end-to-end execution of marketing campaigns and oversee the creative development of campaign assets, including briefs, feedback, and rollout.
• Compile regular reports on marketing programs and analyze campaign performance to inform data-driven decisions and optimize results.
• Support product rollouts, enhancements, and new product launches with associated marketing promotions for B2B products, ensuring materials are regularly refreshed.
• Manage webinars from start to finish, including asset creation, promotion schedules, and reporting.

Requirements

• A minimum of 7 years of B2B Marketing experience.
• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA is a plus.
• Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels, and meet deadlines in a fast-paced environment.
• Ability to work effectively within a matrixed company structure.
• Extensive written and verbal communication skills, with strong collaboration and influencing abilities.

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits.

Company Information

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets.