B2B Marketing Manager (18 months FTC) at Goodnotes

London, England, United Kingdom

Goodnotes Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, EdTech, SaaSIndustries

Requirements

  • 4+ years experience in B2B digital marketing, ideally in SaaS, or a fast-paced start up/scale up
  • Strong analytical skills and a data-driven mindset, with proven results in generating strong lead pipeline and revenue outcomes
  • Strong experience in organic & paid advertising (SEM, SEO, Social, Paid partnerships)
  • Experience in copywriting, content creation & branding
  • Experience with email automation, CRM & CMS tools (ideally Hubspot, but not a deal breaker)
  • Proven success in building and optimising landing pages and user funnels to generate leads
  • Experience in planning and managing key regional events, including international tradeshows and webinars
  • Strong organisational and project management skills
  • High attention to detail, with the ability to manage multiple priorities
  • Flexible & positive can-do attitude, thriving in a fast-paced and fun environment

Responsibilities

  • Support our B2B marketing strategy to generate leads, grow pipeline & build brand awareness
  • Craft, execute and support compelling marketing campaigns across various paid channels, SEA and email/lifecycle marketing
  • Support HubSpot CRM efforts through campaign setup, workflow automation, and lead nurturing to ensure seamless alignment between marketing and sales pipelines
  • Create content strategy & materials for our website, other platforms and Sales enablement, such as blog posts, whitepapers, LinkedIn posts, one-pagers, product sheets, battlecards
  • Build engaging case studies and testimonials from customer and market insights
  • Assist in the production and participation at key B2B events
  • Collaborate with Sales, Customer Support, Product & Partnerships to accelerate growth

Skills

B2B Marketing
HubSpot
SEA
Email Marketing
Lifecycle Marketing
Content Strategy
Blog Posts
Whitepapers
LinkedIn
Case Studies
Sales Enablement
CRM
Workflow Automation
Lead Nurturing

Goodnotes

About Goodnotes

N/AHeadquarters
N/AYear Founded
N/ACompany Stage

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