4+ years experience in B2B digital marketing, ideally in SaaS, or a fast-paced start up/scale up
Strong analytical skills and a data-driven mindset, with proven results in generating strong lead pipeline and revenue outcomes
Strong experience in organic & paid advertising (SEM, SEO, Social, Paid partnerships)
Experience in copywriting, content creation & branding
Experience with email automation, CRM & CMS tools (ideally Hubspot, but not a deal breaker)
Proven success in building and optimising landing pages and user funnels to generate leads
Experience in planning and managing key regional events, including international tradeshows and webinars
Strong organisational and project management skills
High attention to detail, with the ability to manage multiple priorities
Flexible & positive can-do attitude, thriving in a fast-paced and fun environment
Responsibilities
Support our B2B marketing strategy to generate leads, grow pipeline & build brand awareness
Craft, execute and support compelling marketing campaigns across various paid channels, SEA and email/lifecycle marketing
Support HubSpot CRM efforts through campaign setup, workflow automation, and lead nurturing to ensure seamless alignment between marketing and sales pipelines
Create content strategy & materials for our website, other platforms and Sales enablement, such as blog posts, whitepapers, LinkedIn posts, one-pagers, product sheets, battlecards
Build engaging case studies and testimonials from customer and market insights
Assist in the production and participation at key B2B events
Collaborate with Sales, Customer Support, Product & Partnerships to accelerate growth