B2B Marketing and Campaign Specialist at BJ's Wholesale Club

Marlborough, Massachusetts, United States

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, WholesaleIndustries

Requirements

Bachelor’s degree in marketing, Communications, or related field
Excellent written and verbal communication skills
Familiarity with email platforms (Pardot), content scheduling tools (Monday), and campaign management basics
Detail-oriented with strong organizational and time management abilities
Salesforce experience (for monitoring campaign performance)

Responsibilities

Support the execution of multi-channel marketing initiatives, content creation, and campaign performance tracking
Create a content calendar and develop and publish LinkedIn content to support B2B member acquisition and engagement goals
Grow and monitor LinkedIn engagement and grow follower base
Coordinate with internal stakeholders and external partners to gather assets and ensure timely execution
Research, coordinate, and organize trade shows
Create email content for monthly product and quarterly member promotions
Create marketing collaterals including landing pages (SF), emails (SFE), one-pagers, and case studies using Canva or Adobe suite
Create MQL for sales to action through digital, social, and campaign engagement
Monitor and communicate campaign performance metrics (CTR, open rates, conversions) weekly/monthly
Conduct competitive research to support campaign strategy development
Help implement and promote B2B membership programs and incentives
Stay updated on B2B marketing trends and present new tactics for testing
Support pilots for member segmentation, tools, and campaign types

Skills

Key technologies and capabilities for this role

B2B MarketingCampaign ManagementContent CreationContent CalendarLinkedInDigital CampaignsContent MarketingEmail MarketingPerformance Tracking

Questions & Answers

Common questions about this position

What benefits are offered for this position?

Benefits include weekly pay, free BJ’s memberships, generous paid time off, flexible health benefits with medical, dental, and vision options, a 401(k) with company match, and an employee stock purchase plan at a 15% discount.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this position remote or does it require office work?

This information is not specified in the job description.

What skills and qualifications are required for this role?

A Bachelor’s degree in Marketing or Communications is required. Key skills include content creation for LinkedIn and email, Salesforce experience, Canva or Adobe suite proficiency, and campaign performance tracking.

What is the company culture like at BJ’s Wholesale Club?

BJ’s is powered by over 30,000 team members who make a real impact, built on purpose and opportunity, with team members at the heart of everything and a focus on growth together.