Audience Strategist, Audio/Video at Dow Jones

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Journalism, NewsIndustries

Requirements

At least 7 years of experience in a digital media environment, with a significant focus on content strategy for audio and/or video
Strong analytical skills, including the ability to find insights from data, create an easy-to-understand narrative, and deliver a plan to address the findings; experience with data analysis and reporting tools
Exceptional verbal and written communication skills to present strategic recommendations and data-driven insights clearly and persuasively
A track record of building and maintaining strong working relationships with reporters and editors and a proven ability to influence decision-making at all levels of the organization
A passion for news and a keen understanding of the evolving digital media landscape, specifically for a subscription-based business
Strong interest in or knowledge of markets, finance, economics (preferred but not necessary)
Self-starter who readily takes the initiative to identify challenges and opportunities, alongside possible solutions that you could implement

Responsibilities

Develop and execute a data-informed audience strategy for audio and video journalism on-and-off platform, including delivering insights on content trends, listener/viewer habits, and opportunities for new formats
Interpret data from various platforms, create clear and actionable insights, build compelling narratives around audience behavior, and present recommendations regularly to editorial leadership and the broader newsroom
Work closely with podcast and video producers, hosts, editors, and reporters to guide development of shows, series, and episodes
Ensure that audio and video is aligned with the broader newsroom strategy and well integrated in the overall digital experience
Drive a culture of audience-first experimentation; identify and test new formats, distribution strategies, and technologies to stay on top of industry trends and changing audience behavior and needs
Serve as the newsroom's expert on audience best practices, leading training sessions for engagement in audio and video formats

Skills

Key technologies and capabilities for this role

audience strategydata analysiscontent strategypodcast productionvideo productionanalyticsstrategic communicationeditorial collaborationaudience insightsdata visualization

Questions & Answers

Common questions about this position

Is this role remote or based in an office?

This role is based in New York.

What experience is required for the Audience Strategist role?

Candidates need at least 7 years of experience in a digital media environment, with a significant focus on content strategy for audio and/or video.

What key skills are needed for this position?

The role requires strong analytical skills for interpreting data and creating insights, exceptional verbal and written communication skills, and a track record of building relationships with reporters and editors.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Audience Strategist position?

A strong candidate blends analytical rigor, creative thinking, and strategic communication, with experience influencing editorial decisions in a fast-paced newsroom environment.

Dow Jones

Provides business news and financial data

About Dow Jones

Dow Jones provides business news, financial information, and data intelligence to financial firms, professionals, and investors globally. Its main products include the Wall Street Journal, Dow Jones Newswires, and Factiva, which offer timely news, exclusive insights, and comprehensive data sets. Additionally, Dow Jones offers risk and compliance solutions to help businesses navigate issues like anti-money laundering and economic sanctions. Unlike many competitors, Dow Jones focuses on a subscription-based model, data licensing, and advertising revenue, utilizing its extensive media and data resources to equip clients with the necessary information for informed decision-making.

New York City, New YorkHeadquarters

1881Year Founded

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Comprehensive Healthcare Plans

Comprehensive Medical, Dental and Vision Insurance Plans

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Time Off

Paid Vacation

Paid Maternity and Paternity Leave

Family Care Benefits

Family Care Benefits & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Education Benefits

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & Wellness Resources

Risks

Competition from digital-native platforms like Bloomberg and Reuters is increasing.

AI-generated content threatens traditional journalism models.

Subscription fatigue may impact Dow Jones' revenue model.

Differentiation

Dow Jones offers a unique blend of news, data, and risk compliance solutions.

The Wall Street Journal is America's largest newspaper by total average circulation.

Dow Jones provides content in 28 languages, enhancing global reach.

Upsides

Increased demand for real-time financial news boosts subscription-based services.

AI-driven journalism tools enhance content creation and personalization.

Growing importance of ESG data creates opportunities for expanded offerings.

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