Audience Business Analyst at PlayStation Global

San Mateo, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Entertainment, MarketingIndustries

Requirements

Ability to collaborate and communicate effectively with a diverse group of established partners including marketing, technical teams, and agencies across different regions and cultures
Experience with working with a variety of marketing platforms and channels, including but not limited to email, paid media, and custom tools
Experience working with martech/adtech platforms (Salesforce Marketing Cloud, DMPs, Publisher and Social Partners, etc)
Executed analysis projects related to lifecycle marketing, targeting segmentation strategies, cohort analysis and tracking, churn prevention, A/B and multivariate tests, and reporting dashboard design and development
SQL programming experience required
3 years’ experience working with relational databases
5 years' marketing operations experience
BA/BS degree
Well-spoken with strong presentation-making skills that effectively present data in a compelling way, both verbal and written, to influence partner strategy
Demonstrates understanding of analytical approaches—can set up clean testing frameworks for clear and meaningful measurement reporting downstream
Passionate about gaming and video game culture
Experienced with BI visualization tools such as Domo and Tableau
Analytical problem solver

Responsibilities

Collaborate with marketing and agency partners across all marketing regions as the subject matter expert on our ecosystem of data to create custom segments and support campaign executions
Perform analysis and create insightful dashboards that use data visualizations to inform the business and our partners on our operational capacity
Advise partners on campaigns, using data-based insights from AIM, marketing analytics, data science models, and consumer research
Work as part of our AIM SCRUM team to deliver value to audience activation, while also analyzing and employing operational optimizations that bring our operations to scale across all our owned and paid marketing channels
Run ad-hoc and scheduled customer lists to power PlayStation’s digital marketing channels globally
Ensure the efficient and successful delivery of all customer segments to global marketing platforms

Skills

Key technologies and capabilities for this role

SQLAudience SegmentationData AnalysisMarketing AnalyticsAttribution ModelingCustomer Data PlatformsCampaign Execution

Questions & Answers

Common questions about this position

What is the work arrangement or location for this role?

The position is based in San Mateo, CA with a collaborative work setup indicated as (Collab).

What skills are required for the Audience Business Analyst role?

Key skills include expertise in SQL, audience strategy, attribution modeling, collaboration with diverse partners across regions, and experience with marketing platforms and channels.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the team structure like for this role?

The role is part of the Audience, Infrastructure, and Measurement (AIM) team within SIE’s Growth, Media, and Omnichannel Marketing team, working in an AIM SCRUM team with opportunities to learn new skills across areas.

What makes a strong candidate for this Audience Business Analyst position?

Strong candidates have experience in audience operations and activation, the ability to collaborate effectively with global marketing and agency partners, and skills in data analysis, SQL, and marketing platforms to create custom segments and insightful dashboards.

PlayStation Global

Designs and markets gaming consoles and accessories

About PlayStation Global

Working at PlayStation offers the opportunity to be part of a leading company in the gaming industry, renowned for its cutting-edge technology like haptic feedback and 4K HDR visuals. Employees are immersed in a culture of innovation and excellence that pushes the boundaries of gaming and entertainment. Contributing to a globally recognized brand that consistently delivers high-quality, immersive gaming experiences, ensures a dynamic and fulfilling work environment.

Foster City, CaliforniaHeadquarters

1994Year Founded

M_AND_ACompany Stage

Consumer Software, Entertainment, GamingIndustries

1,001-5,000Employees

Benefits

Health and wellness: Medical (PPO, HDHP, and HMO), dental, vision, disability, employee assistance program, flexible spending accounts, health savings account, student loan repayment assistance, education reimbursement program, wellness reimbursement, identity theft protection, basic and voluntary life and AD&D insurance, business travel accident insurance, 4.5% 401(k) match, commuter program, additional voluntary programs (group legal, pet insurance, auto and home insruance), onsite flu shots and biometric screenings

Family and time off: 12 paid holidays, generous PTO, paid parental leave, adoption assistance program, 529 college savings plan match, back-up child care, parental and elder care coaching

Perks: Sony product discounts, passport perks program, monthly $10 Playstation Network voucher, employee referral bonus, game launch events

Risks

Increased competition from cloud gaming services may impact PlayStation's market share.

Semiconductor shortages could affect PlayStation 5 sales and customer satisfaction.

Cybersecurity threats pose risks to PlayStation Network's stability and user trust.

Differentiation

PlayStation Network offers a comprehensive suite of gaming and media services.

The platform supports a wide range of PlayStation consoles and devices.

PlayStation's integration with PSVR enhances its virtual reality gaming experience.

Upsides

PlayStation's acquisition of Haven Studios could boost exclusive game offerings.

The rise of cross-platform play can increase user engagement on PlayStation Network.

Growing VR market aligns with PlayStation's investment in PSVR technology.

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