Associate Social Media Editor (LA, weekends) at The New York Times

Los Angeles, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Journalism, MediaIndustries

Requirements

Experience in journalism, social media strategy, off-platform video promotion, and collaborating on projects involving crowdsourcing, social media reporting, and research
Ability to establish a vision for shaping and targeting journalism for different platforms
Understanding and ability to develop new strategies, tools, and workflows as platforms evolve
Expertise in building presence on Facebook, Instagram, TikTok, WhatsApp, and emerging platforms
Skills in engaging readers, monitoring on-site and off-platform conversations for story ideas, and integrating readers' contributions into reporting
Ability to adjust social programming targets and priorities amid a shifting global, 24-hour news cycle and changing platform landscape
Experience working with reporters and editors across the newsroom on integrating social media and readers' voices into journalism pre- and post-publication
Availability for an in-office position in LA with regular attendance four days each week (includes weekends); some remote flexibility per departmental guidance
Excellent news judgment and audience-sensitive framing
Strong commitment to journalistic independence and The New York Times' mission

Responsibilities

Leading The Times's social presence across main accounts, ensuring coverage of breaking news and live events; conceiving and executing innovative social plans for enterprise projects; leveraging videos, photography, and graphics to elevate off-platform report
Supporting the increase in video production across the newsroom by prioritizing time-sensitive projects and ensuring video journalism reaches a wide audience off-platform
Developing and refining the voice of The Times on all off-platform channels
Collaborating with Social Visuals editors and across the Video team on developing and executing visual storytelling formats and strategies for social platforms
Building creative social native content (e.g., visual cards, Instagram stories)
Skillfully editing, shaping, and elevating headlines, copy, and visual assets for social media
Suggesting story ideas, identifying video opportunities, and partnering with desks across the newsroom to produce stories that anticipate or respond to readers' social and search needs sparked by Times exclusives or news events
Developing testing strategies around medium (images, video) and message (headline, social share text) to inform best practices for engaging off-platform audiences (Social, Search, etc.)
Partnering with editors across the newsroom to workshop on-platform framing of articles leveraging off-platform performance insights and reader interest
Interpreting data and signals to determine what pieces fit specific audiences on and off platforms
Tracking success through engagement rates, growth statistics, reader responses, and other metrics
Working with journalists in the newsroom on best social media practices, including framing pieces for specific audiences

Skills

Social Media Strategy

Journalism

Facebook

Instagram

TikTok

Video Promotion

Crowdsourcing

Social Media Reporting

Audience Engagement

Breaking News Coverage

Live Events

The New York Times

Digital and print news organization

About The New York Times

The New York Times provides news coverage, analysis, and opinion pieces on various topics such as politics, business, technology, and culture, catering to a global audience. Its products include both digital and print editions, which operate on a subscription-based model, generating revenue from over 10 million paid subscriptions. The company also earns income through advertising, including display ads and sponsored content. What sets The New York Times apart from competitors is its reputation for reliable journalism and in-depth reporting. Additionally, it offers specialized services like NYT Cooking, which enhances the value for subscribers. The goal of The New York Times is to deliver high-quality journalism while adapting to the changing media landscape.

New York City, New YorkHeadquarters

1850Year Founded

$600.2MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

5,001-10,000Employees

Benefits

Remote Work Options

Hybrid Work Options

Risks

Legal challenges from AI companies could strain financial resources.

Internal conflicts over editorial policies may affect staff morale and integrity.

Collaborations may lead to conflicts over editorial control and revenue sharing.

Differentiation

The New York Times has won 98 Pulitzer Prizes, more than any other newspaper.

It offers specialized services like NYT Cooking, enhancing subscriber value.

The company boasts over 10 million paid subscriptions, leading in digital news.

Upsides

Increased demand for audio content boosts The New York Times' podcast offerings.

Growing interest in climate change topics can expand The New York Times' readership.

The popularity of newsletters strengthens subscriber relationships and engagement.

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