Associate Sales Director, Retail Analytics Team (US Remote) at Nielsen

Chicago, Illinois, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor’s degree in Business, Marketing, Analytics, or a related field
Master’s degree preferred
5-7 years of consultative sales experience
Proven record of exceeding sales targets and closing com
Strong analytical and problem-solving skills
Excellent communication and interpersonal skills
Ability to work in a fast-paced environment
Strong understanding of retail analytics and sales strategies
Experience with sales forecasting and pipeline management
Ability to work remotely and travel occasionally
Strong negotiation and deal closure skills
Experience with product demonstrations and presentations
Strong understanding of industry trends and competitor activities
Ability to work closely with cross-functional teams
Experience with sales best practices and roadmaps
Ability to provide structured, actionable feedback to teams
Experience with training and mentoring junior team members

Responsibilities

Pipeline Management
Build and manage a robust sales pipeline through disciplined opportunity management, rigorous pipeline hygiene, and consistent rhythm and pace
Deliver accurate and timely sales forecasts, ensuring a strong pipeline-to-quota coverage at all times
Proactively identify and acquire new clients to expand the book of business through targeted prospecting, lead generation, and consultative engagement
Execute land-and-expand strategies, starting with pilot engagements and growing into broader solution deployments
Cultivate deep relationships with existing clients, identifying upsell and cross-sell opportunities that align with client business goals
Act as a trusted advisor to client stakeholders, understanding their challenges and positioning our Retail Analytics solutions as strategic assets
Use a consultative sales approach to uncover client needs, define problem statements, and partner Product Area Experts to elevate the business
Prepare and deliver compelling, customized sales presentations that clearly articulate the business value and differentiation of our solutions
Carry out effective product demonstrations in partnership with Product Area Experts and Sales engineers
Negotiate and close high-stakes deals that satisfy client needs while driving profitable growth
Lead high-stakes negotiations, structuring complex deals that satisfy client needs while driving profitable growth
Close business with a disciplined, strategic approach to contract and commercial terms
Conduct continuous research on industry trends, competitor activities, and emerging technologies
Leverage insights to refine sales strategies and position our Retail Analytics solutions competitively
Partner closely with Product Area Experts and Customer Success managers throughout the sales cycle to deliver tailored solutions and ensure long-term client success
Provide structured, actionable feedback to Product, Marketing, and Delivery teams to inform roadmaps and go-to-market strategies
Provide guidance, mentorship, and sales best practices to junior team members, contributing to the development of a high-performing sales culture

Skills

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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