Associate Product Manager at Abbott

St Paul, Minnesota, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Regarded as a technical expert related to assigned products with broad knowledge of related fields
Ability to work closely with the U.S. commercial organization, internal stakeholders, and external customers
Capability to conduct market research and understand competitive offerings
Experience or willingness to participate in regional meetings, national sales meetings, and tradeshows
Skills in gathering customer experience information through field time with customers and sales personnel
Ability to manage conference activities and build relationships with key opinion leaders (KOLs)

Responsibilities

Implement marketing and sales strategy for clinically focused, core products to meet sales and market share targets
Develop and execute best-in-class tactical plans using deep marketing insights to drive innovative marketing campaigns
Build, develop, and execute downstream product-specific marketing strategy and tactical plans to drive U.S. marketing strategic objectives
Collaborate with Marketing Communications to guide messaging, branding, and external communications efforts
Plan and execute multi-channel marketing programs and campaigns
Develop, manage, and implement sales promotional pieces to support business strategy
Create sales tools for effective customer communications (brochures, presentations, messaging, sales aids, and other media)
Conduct market research and thoroughly understand competitive offerings to guide competitive strategy and provide sales force with positioning and tools
Participate in and support regional meetings, national sales meetings, and tradeshows to drive customer adoption
Gather information and develop deep knowledge of the customer experience through informal and formal means, such as spending time in the field with customers and sales personnel
Support the U.S. commercial organization on day-to-day activities; serve as product expert and assist with troubleshooting
Manage conference activities, create symposia presentations, and build relationships with key opinion leaders (KOL) to drive customer engagement
Support product launch planning and execution, working closely with Global Marketing, Marketing Communications, Program Management, R&D, and Sales Training to assess launch timelines, develop marketing claims, create launch collaterals, and design training

Skills

Product Management

Marketing Strategy

Sales Strategy

Digital Media

Market Share Analysis

Commercial Execution

Downstream Marketing

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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