Associate Media Director at AbelsonTaylor

Chicago, Illinois, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, AdvertisingIndustries

Requirements

7-8 years of experience in media planning/strategy
Strong preference for both DTC and HCP expertise
Leadership experience in the field
Experience with innovation and testing in media strategy
Campaign oversight and management
Presentations and storytelling techniques
Media insights and process optimization
Full-funnel expertise in linear, digital, social, and emerging platforms
Research utilization and data expertise
Leadership skills and management experience
Mentorship and development experience
Conflict resolution and stress management
Curiosity and openness in approaching differing viewpoints
Experience with team evaluations and performance reviews
Ability to work in a fast-paced environment and manage multiple projects
Familiarity with 2nd and 3rd party data sets
Ability to work with IS leads, department leads, client leads, and vendor leads
Establishing relationships with partners and vendors
Differentiating between 2nd and 3rd party data sets
Applying media tools and strategies to propose and defend innovative ideas

Responsibilities

Identify opportunities for testing and innovation in media strategy
Collaborate with buying counterparts to implement campaign strategies
Provide quality assurance, troubleshooting, and support for campaign management teams
Adapt storytelling techniques to presentations and adjust strategies in real-time
Analyze media performance and identify upsell/cross-sell opportunities
Define and adjust processes for new tools and technologies
Initiate discussions with partners to influence product roadmaps and capabilities
Establish relationships with IS leads, department leads, client leads, and vendor leads
Differentiate between 2nd and 3rd party data sets and apply them appropriately
Apply media tools and strategies to propose and defend innovative ideas
Participate in performance reviews and provide coaching to direct reports
Foster team motivation and maintain a positive attitude
Facilitate participation, inclusion, and diversity of perspectives on the team
Support direct reports in managing stress levels and minimizing drama
Effectively manage conflict and diverse personalities
Support hiring, coaching, and developing team members
Perform team evaluations and provide growth plans for team members
Infuse psychological safety into teams and maintain a positive work environment
Manage multiple projects and prioritize tasks effectively
Utilize research from media tools to propose and defend innovative ideas

Skills

Media Strategy

Campaign Management

Media Planning

Digital Marketing

Social Media

Data Analysis

Presentation Skills

Relationship Building

Innovation

Process Optimization

AbelsonTaylor

Health and wellness advertising agency

About AbelsonTaylor

AbelsonTaylor focuses on health and wellness advertising, creating narratives that make scientific data relatable. They serve clients in the pharmaceutical and consumer health sectors, including healthcare providers and wellness brands, helping them communicate effectively with both professionals and the public. Their full-service approach includes design, marketing strategies, and campaign management, utilizing multidisciplinary teams to ensure cohesive brand stories. AbelsonTaylor's independence allows for personalized service, and their unique ability to humanize data through emotional storytelling distinguishes them from competitors. The company's goal is to drive engagement and sales by crafting compelling marketing campaigns.

Chicago, IllinoisHeadquarters

1981Year Founded

VENTURE_UNKNOWNCompany Stage

Consulting, HealthcareIndustries

201-500Employees

Benefits

Wellness programs

Competitive PTO

Friday lunches

Adoption assistance

WFH flexibility

Summer Fridays

401(K) matching

Discounted pet insurance

Learning & development

Community giving

Free snacks

Risks

Increased competition from expanding healthcare marketing agencies like Juice Pharma.

Potential challenges in integrating new leadership into existing company culture.

Risk of over-reliance on key clients impacting revenue stability.

Differentiation

Largest independent health-focused advertising agency with over 35 years of experience.

Specializes in emotional storytelling to humanize complex scientific data.

Offers full-service advertising solutions with multidisciplinary teams for cohesive brand stories.

Upsides

Recent leadership hires indicate a strategic push towards innovation and client acquisition.

Partnership with CSL Behring showcases capability in groundbreaking medical campaigns.

Expansion of media team enhances media capabilities to better serve clients.

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