Associate Marketing Manager at Halborn

Sydney, New South Wales, Australia

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Healthcare, WellnessIndustries

Requirements

Extensive experience in strategic marketing at Senior Brand Manager level in FMCH/FMCG across ANZ
Proven ability to lead cross-functional teams with strong commercial acumen
Expertise in connections planning and path-to-purchase strategy
Advanced digital marketing capabilities across formats and performance metrics
Strong financial and analytical skills to drive KPI tracking and performance measurement
Effective influencer with the ability to build support for new ideas
Strategic marketer with sharp commercial acumen and passion for building impactful brand partnerships
Ability to shape compelling brand strategies and foster trusted relationships with retail partners

Responsibilities

Lead annual strategic and activation plans to drive portfolio growth and meet ANZ sales targets
Champion HALEON’s ‘Brand Building Way’ to deliver best-in-class 360° connections planning across the full path to purchase
Identify key growth drivers and optimise media investment through targeted activation plans
Contribute to global product category teams, sharing insights and supporting strategic alignment
Embed a strong KPI and metrics-driven culture across marketing initiatives
Manage local execution of global campaigns across TV, digital, outdoor, shopper, and packaging
Monitor brand performance and implement corrective actions to close gaps
Evaluate category opportunities and secure organisational support for growth initiatives
Collaborate with Insights teams to uncover consumer and shopper motivations
Build and manage agency relationships, ensuring service levels meet agreed KPIs

Skills

Marketing Strategy

Brand Management

Connections Planning

Annual Planning

Media Investment

Portfolio Management

Innovation Delivery

Sales Targets

Strategic Planning

Path to Purchase

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

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