Associate Manager, Upstream Marketing - Hybrid at Stryker

Irvine, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Medical Devices, HealthcareIndustries

Requirements

Bachelor’s degree required
6+ years of work experience required
Preferred: MBA
Preferred: 3+ years medical device or marketing/sales experience
Preferred: Vascular experience
Willingness to work hybrid (on-site in Irvine, CA 4 days per week, work from home 1 day per week with some flexibility)
Ability to travel 30%

Responsibilities

Author and leverage marketing team to create key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
Surface new or unexpressed customer needs, leading to product/program improvements
Adhere to organizational protocols, practices and procedures for gathering competitive information
Drive segmentation and targeting methods to improve commercial efficiency
Develop pricing approach consistent with the marketing strategy and brand positioning
Accurately forecast resource needs
Establish metrics and goals/success criteria and milestones
Demonstrate financial acumen
Hold self and others accountable to deliver high quality results with passion, energy, and drive to meet business priorities
Mentor, develop and inspire others
Collaborate and influence others on cross-functional teams, advancing partnerships to achieve business objectives
Develop key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders

Skills

Strategic Planning

Marketing Plans

Product Launch Plans

Market Segmentation

Targeting

Pricing Strategy

Resource Forecasting

Competitive Intelligence

Financial Acumen

Cross-Functional Collaboration

Mentoring

Thought Leadership

Stryker

Develops and manufactures medical devices and equipment

About Stryker

Stryker develops and manufactures medical devices and equipment aimed at improving patient care and surgical efficiency. Their products include surgical tools, neurotechnology devices, and orthopedic implants, which are sold directly to hospitals and clinics. Stryker stands out from competitors by focusing on high-quality products and a commitment to advancing healthcare solutions. The company's goal is to enhance the overall healthcare experience for both patients and medical professionals.

Kalamazoo, MichiganHeadquarters

1941Year Founded

$423.3MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Medical & prescription plans

Supplemental health benefits

Flexible Spending accounts

Employee Assistance Program

Short-term & long-term disability

Tuition reimbursement

401(k) plan

Employee Stock Purchase Plan

Risks

Integration challenges from acquisitions may strain Stryker's resources.

Rapid tech advancements risk obsolescence of Stryker's current products.

Regulatory scrutiny on acquisitions could delay Stryker's market entry.

Differentiation

Stryker's acquisitions enhance its minimally invasive surgical solutions portfolio.

Entry into the peripheral vascular segment diversifies Stryker's market presence.

Stryker's focus on AI integration boosts diagnostic accuracy and operational efficiency.

Upsides

Growing demand for minimally invasive solutions aligns with Stryker's strategic acquisitions.

The orthopedic implants market growth benefits Stryker's expanding product line.

Stryker's acquisition of Inari Medical positions it in a high-growth vascular market.

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