Senior Product Marketing Manager | HR products
DeelSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Video Games, GamingIndustries
Requirements
- Passionate about delivering outstanding product experiences with customer obsession
- Data-driven mindset, optimized via insights
- Ability to seek the ‘WHY’ before finding the ‘HOW’
- Experience or ability to work in a highly cross-functional environment partnering with multiple disciplines (e.g., Studios, Production, Marketing, Analytics)
- Understanding of games-as-a-service, live service activities, player engagement, retention, and monetization
- Skills in using data to generate insights for in-game modes, features, content, economy, and product decisions
Responsibilities
- Drive overall game success across mobile and console sports franchises (e.g., PGA TOUR 2K, WWE 2K, WWE SuperCard, TopSpin 2K)
- Focus on day-to-day operations of the business related to games-as-a-service
- Support the Product Management team on future development ideas
- Develop strategies and support execution for post-launch live service activities and interventions
- Use data to generate key insights and influence in-game modes, features, content, economy, and other key product decisions
- Collaborate with Studios, Production, Marketing, Analytics, and other teams to drive player engagement, retention, and monetization via live service strategies, activations, initiatives, campaigns, and tools
- Hypothesize, test, and improve strategies to deliver gains on key metrics
- Partner with Analytics to develop KPI frameworks, establish telemetry requirements, and enable recurring reporting and ad-hoc inquiries
- Support senior product managers with research and analysis on market intelligence, prevailing and emergent product and live services industry trends
- Advocate for the player’s perspective in strategy and post-launch processes to ensure fair and balanced monetization models that empower customer choice and value for time
- Balance player interests with business goals to drive wins on both sides
- Deliver day-to-day business performance
Skills
Product Management
Data Analysis
Live Operations
Games as a Service
Post-Launch Strategy
Sports Franchises
2K
Develops and publishes interactive video games
About 2K
2K develops and publishes interactive entertainment, focusing primarily on video games for a wide audience that includes casual gamers, hardcore enthusiasts, and professional eSports players. The company collaborates with well-known game development studios like Supermassive Games and Firaxis Games to create popular titles such as "The Quarry" and "TopSpin 2K25." 2K's games are available through digital downloads and physical copies, and they also generate revenue from downloadable content (DLC), in-game purchases, and exclusive content partnerships. This diverse revenue model, along with their strong collaborations, sets 2K apart from competitors in the video game publishing industry. The company's goal is to deliver high-quality, engaging gaming experiences that appeal to a broad range of players.
Novato, CaliforniaHeadquarters
2005Year Founded
VENTURE_UNKNOWNCompany Stage
Consumer Software, GamingIndustries
1,001-5,000Employees
Benefits
Health Care Benefits
Health Savings Account (HSA) Including Company Contribution
Employee Stock Purchase Plan
401k Retirement Plan
Life and Disability Benefits
Group Legal Plan
Wellbeing Program
Childcare Benefits
Flexible Spending Account (FSA)
Generous Compassionate Leave
Companywide End of Year Break
Risks
Denuvo in NBA 2K25 may cause performance issues, sparking community backlash.
Project Ethos faces challenges in a saturated free-to-play shooter market.
High expectations for FIFA 2K25 could pressure 2K to compete with EA's FIFA series.
Differentiation
2K collaborates with top-tier studios like Supermassive Games and Firaxis Games.
2K's diverse portfolio includes sports, horror, and simulation games.
2K's partnerships with major sports leagues enhance brand visibility and engagement.
Upsides
2K's acquisition of the FIFA license opens new market opportunities.
Project Ethos aligns with successful free-to-play models like Fortnite.
Mobile gaming expansion with NFL 2K Playmakers taps into a growing market.
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