Associate Manager - Paid Media at Global Worldwide

Delhi, Delhi, India

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Advertising, CommunicationsIndustries

Requirements

2-3 years of experience in performance marketing (Google Ads & Meta Ads)
Strong expertise in GTM, Shopping Ads & Media Planning
Proven track record in sales-focused campaign management & data analytics
Proficiency in Google Analytics, bid strategies, and audience targeting

Responsibilities

Plan, execute, and optimize Google & Meta Ads campaigns (Search, Display, Pmax, Shopping, YouTube)
Manage sales-driven campaigns with a focus on revenue and performance
Optimize Google Merchant Feed for Shopping Ads
Implement and track via Google Tag Manager (GTM) for accurate analytics
Analyze performance using Google Analytics to improve campaign performance

Skills

Key technologies and capabilities for this role

Google AdsMeta AdsGoogle Tag ManagerGoogle AnalyticsShopping AdsGoogle Merchant FeedBid StrategiesAudience TargetingPerformance Marketing

Questions & Answers

Common questions about this position

What experience is required for the Associate Manager - Paid Media role?

Candidates need 2-3 years of experience in performance marketing with Google Ads and Meta Ads, strong expertise in GTM, Shopping Ads, and Media Planning, plus a proven track record in sales-focused campaign management and data analytics.

What are the key responsibilities in this position?

Responsibilities include planning, executing, and optimizing Google and Meta Ads campaigns, managing sales-driven campaigns focused on revenue, optimizing Google Merchant Feed for Shopping Ads, implementing tracking via GTM, and analyzing performance with Google Analytics.

What is the salary for this role?

This information is not specified in the job description.

Is this a remote position or what is the location?

This information is not specified in the job description.

What skills make a strong candidate for this job?

A strong candidate will demonstrate proficiency in Google Analytics, bid strategies, and audience targeting, along with hands-on experience in Google Ads, Meta Ads, GTM, and sales-driven performance marketing.

Global Worldwide

Leads in agriculture, materials science, and gaming

About Global Worldwide

Global Worldwide operates in multiple sectors, including agriculture, materials science, genetic engineering, election management systems, and pharmaceutical testing. The company utilizes scientific methods to create solutions that address global challenges and fulfill customer needs. Recently, it has ventured into mobile video game development, applying its expertise to design engaging digital experiences. Global Worldwide distinguishes itself from competitors by combining its long-standing industry knowledge with new digital initiatives, allowing it to serve a diverse clientele through various revenue streams such as product sales, service contracts, and digital content. The company's goal is to continuously adapt and evolve, ensuring it meets the demands of changing global markets.

Atlanta, GeorgiaHeadquarters

1945Year Founded

VENTURE_UNKNOWNCompany Stage

Food & Agriculture, Consumer Software, Biotechnology, GamingIndustries

51-200Employees

Risks

Genetic engineering faces scrutiny and potential regulation due to ethical concerns.

Competition from Tencent and Activision Blizzard threatens Global Worldwide's gaming division.

Election management systems risk backlash over security and integrity concerns.

Differentiation

Global Worldwide excels in diverse sectors, including agriculture and genetic engineering.

The company integrates historical strengths with new ventures like mobile video games.

Global Worldwide's multifaceted business model spans product sales, services, and digital content.

Upsides

Demand for sustainable agriculture boosts Global Worldwide's precision farming technologies.

Biodegradable materials create opportunities in Global Worldwide's materials science division.

CRISPR advancements enhance Global Worldwide's genetic engineering capabilities.

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