Associate Manager, Marketing Analytics at Taco Bell

Irvine, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Quick Service Restaurant, Food & Beverage, MarketingIndustries

Requirements

BA required; analytical degree preferred (e.g., Economics, Mathematics, Engineering). MBA a plus
5+ years analytically oriented business leadership and experience developing customer analytical frameworks to analyze complex business problems and using analytics to drive business results

Responsibilities

Lead the development of advanced measurement frameworks that quantify the long-term impact of CRM and loyalty campaigns on customer lifetime value, retention, profit, and brand equity
Champion the customer centric approach by partnering with leadership and cross functional teams by providing them with the necessary data-driven insights to consistently measure campaigns, products, processes, and experiences for all communications channels
Influence through data storytelling, persuading and engaging key stakeholders across teams by communicating data-driven insights and recommendations
Lead the analysis of how marketing communications (i.e. owned/paid media, digital marketing, AI driven marketing, etc.) are impacting customer behavior
Oversee the development of test plans and design test cells for intricate tests that may involve static controls or special customer groupings
Understand impact of first party offers and campaigns, AI driven marketing, and CRM comms and build out reporting needs to help support the digital team
Execute, improve, and streamline new & existing data processes that support the understanding of the health and performance of various aspects of the business
Identify and implement innovative analytical methodologies and tools to enhance the effectiveness of marketing campaigns through the lens of a customer
Collaborate with internal and external vendors to provide analytical services and insights to marketing teams
Provide thought leadership on leveraging analytics to assess customer strategies and action plans for key business opportunities, problems or questions
Act as a liaison with internal business partners (IT, Loyalty, Brand Strategy, International) and outside vendors to ensure timely/accurate delivery of reporting and analysis

Skills

Key technologies and capabilities for this role

Marketing AnalyticsCustomer Campaign AnalyticsCRMLoyalty ProgramsData AnalysisMeasurement FrameworksSQLPythonTableauCustomer Insights

Questions & Answers

Common questions about this position

What is the salary for the Associate Manager, Marketing Analytics role?

This information is not specified in the job description.

Is this position remote or does it require office work?

This information is not specified in the job description.

What skills are required for this marketing analytics role?

Key skills include developing advanced measurement frameworks for CRM and loyalty campaigns, data storytelling to influence stakeholders, analysis of marketing communications impact on customer behavior, and designing test plans for complex tests.

What is the company culture like at Taco Bell?

Taco Bell embraces a culture of cultural rebels who are inclusive, bold, challenge the status quo, push boundaries, celebrate differences, advocate for bold self-expression, and bring fun while striving for a better future with the motto 'Live Más'.

What makes a strong candidate for this Associate Manager role?

Strong candidates should have expertise in customer campaign analytics, experience partnering with cross-functional teams like digital, brand marketing, and IT, and the ability to provide data-driven insights on CRM, loyalty, and marketing impacts.

Taco Bell

Fast-food chain serving Mexican-inspired cuisine

About Taco Bell

Taco Bell offers a variety of Mexican-inspired fast food items, including tacos, burritos, and quesadillas, primarily in the United States with a global franchise presence. The company differentiates itself by frequently introducing unique and limited-time menu items that attract customers. Its business model combines company-owned and franchised locations, allowing for rapid growth while minimizing costs. Taco Bell aims to maintain a strong brand presence and enhance community engagement through initiatives like the Taco Bell Foundation.

Irvine, CaliforniaHeadquarters

1962Year Founded

$13.7MTotal Funding

DEBTCompany Stage

Food & Agriculture, Consumer GoodsIndustries

10,001+Employees

Benefits

Hybrid Work Options

Onsite Childcare

Paid Vacation

Parental Leave

401(k) Company Match

Comprehensive Medical & Dental

Gym Membership

Risks

Entry into the chicken nugget market faces competition from McDonald's and Chick-fil-A.

Closure of Brookhaven location suggests potential site selection or market saturation issues.

AI voice ordering could lead to dissatisfaction if technology fails or privacy concerns arise.

Differentiation

Taco Bell offers a unique Mexican-inspired menu with innovative limited-time offerings.

The brand's franchise model allows rapid expansion with minimized capital expenditure.

Taco Bell's affiliation with Yum! Brands provides shared resources and market insights.

Upsides

Crispy Chicken Nuggets with Hidden Valley Ranch Sauce could attract new customers.

Live Más Café diversifies offerings, tapping into the growing specialty drinks market.

AI-powered voice ordering enhances efficiency and customer experience in over 300 locations.

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