Associate Manager, Consumer PR, Wine (Temporary) at The Browser Company

Napa, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Wine, Beverages, Public RelationsIndustries

Requirements

Minimum five years of communications experience in wine, hospitality, spirits or luxury

Responsibilities

Develop and execute the overall public relations plans for Lewis Cellars and Landmark Vineyards
Conceive and manage branded special events at food and wine festivals and national and regional trade shows
Conduct media tours, integrations, and sampling programs, serving as a brand spokesperson and representative
Oversee scoring program, trade and consumer media relations efforts, influencer programs and outreach including media list development, tracking and monitoring, and packaging coverage and clips
Prepare and present seasonal and quarterly reports and establish ongoing media monitoring
Manage third party event vendors and agencies as needed
Build and nurture proactive and reactive media relationships with key trade, lifestyle, and food & beverage contacts
Develop proactive pitching calendars and find new and relevant ways to keep brands top of mind
Define the brand voice through press releases and pitches, and message development
Lead the development of message guides, event briefings and itineraries, case studies, award entries and other correspondence
Identify and implement out-of-the-box third-party projects such as VIP collaborations, integration opportunities, and brand partnerships
Collaborate with senior management and brand teams, and work cross-functionally with marketing, advertising, research, and legal teams
Work closely with the winery hospitality and tasting room teams to coordinate and host media and influencer trips
Build lasting and credible relationships with celebrity, cultural and influential tastemakers
Evaluate media inquiries and interview opportunities and craft briefing documents and talking points for executives
Manage the day-to-day organic social strategy for the wines portfolio, including identifying UGC or owned images to share and drafting monthly social media editorial calendars
Create and manage budgets

Skills

Key technologies and capabilities for this role

Media RelationsEvent PlanningEvent ExecutionVIP ManagementPublic Relations StrategyPress OutreachWine PR

Questions & Answers

Common questions about this position

What is the duration and type of this position?

This is a temporary full-time assignment for 6 months to cover a maternity leave.

What are the location and travel requirements for this role?

The role is on-site and can be based in Wonderful’s LA headquarters with frequent travel to Napa/Sonoma (including overnights) or in northern California, but requires regular on-site presence at Lewis Cellars in Napa and Landmark in Sonoma.

What are the main responsibilities and skills needed for this role?

Key responsibilities include developing PR plans, media relations, managing events and scoring programs, overseeing influencer outreach, preparing reports, and building media relationships for Lewis Cellars and Landmark Vineyards; skills in pitching, event management, and brand representation are essential.

What is the team structure for this position?

The role fits into a four-person Wine Consumer PR team, reporting to the Manager of Wine Consumer PR and working alongside another Associate Manager focused on the JUSTIN wine brand, with cross-functional collaboration in the Wine business.

What is the company culture like for this role?

The role offers a supportive environment within Wonderful Company culture, recognized as an Employer of Choice, including rankings on Fortune's 100 Best Places to Work and #1 on PEOPLE Magazine's Companies That Care list.

The Browser Company

Develops a user-friendly web browser

About The Browser Company

The Browser Company develops a web browser called Arc, which focuses on providing a more intuitive and organized online experience for users. Arc is designed to be user-friendly and efficient, aiming to improve how people interact with the internet compared to traditional browsers. Unlike many existing browsers, Arc seeks to streamline the browsing process, making it easier for users to manage their online activities. The Browser Company differentiates itself from competitors by targeting a more modern and simplified user experience, backed by a team of experienced professionals from notable tech companies. Their goal is to enhance the way users navigate the web, potentially disrupting the current browser market with their fresh approach.

New York City, New YorkHeadquarters

2019Year Founded

$133.1MTotal Funding

LATE_VCCompany Stage

Consumer SoftwareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Home Office Stipend

Paid Parental Leave

Risks

Arc's recent security vulnerability could undermine user trust and adoption.

Dia may face competition from established AI-integrated browsers like Microsoft's Edge.

The freemium model may limit revenue if premium features aren't compelling.

Differentiation

Arc offers a more personal and creative browsing experience than traditional browsers.

The Browser Company is led by seasoned tech professionals from Instagram, Tesla, and Google.

Arc's AI-powered features, like 'Call Arc', enhance user interaction and efficiency.

Upsides

The Browser Company raised $50 million, valuing it at $550 million.

Growing demand for personalized browsing experiences supports Arc's market entry.

The launch of AI-centric browser Dia could attract a wider audience in 2025.

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