Associate Manager, Commercial Insights & Market Intelligence at Stanley Black & Decker

Towson, Maryland, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Tools & Hardware, RetailIndustries

Requirements

Bachelor’s Degree in Business, Statistics, Economics, Research, Marketing or related field. Master’s Degree a plus
1-3 years of professional experience in Consumer Insights or Market Research with hands-on experience in quantitative and qualitative research
Brand or Marketing or Sales, and/or Marketing Strategy experience a plus
Proactive with strong interpersonal skills and experience working in a complex, matrixed organization
Thrives in agile environment, willing to learn and leverage/create new solutions to answer business questions
Experience with panel or syndicated data preferred but not required
Detail-oriented and a creative problem solver
Experience in primary and secondary research
Strong data analysis skills, ability to derive data-based recommendations
Ability to “connect the dots” and drive toward bigger-picture insights
Ability to show complex information in a simple, visual way that drives understanding
Synthesize a large amount of data and craft a clear, concise "story" to sell business solutions
Excellent communication and presentation skills in front of internal and external audience
Comfortable with Shopper Insights, Market Share/sales data, and marketing strategy
Enthusiastic, out-of-the-box thinker who can synthesize many sources and types of data and insights to create clear recommendations
Based near Towson, MD or Valley City, OH (remote)

Responsibilities

Drive Channel & Customer business growth through shopper insights
Acquire and synthesize insights from different sources of data (e.g. sales data, shopper panels, primary research, ethnographic research, shop-alongs)
Create data-based recommendations for driving business across brands and channels
Influence point-of-sale optimization strategies and shopper experiences
Gather insights on shopping behaviors including points of value and pain points to positively influence in-store and online shopping experiences
Work with internal stakeholders to identify sales communication strategies in-store and online
Assess market, Professional Contractor, and retailer trends to support Marketing & Commercial strategies
Utilize primary & secondary research to understand current or upcoming trends and provide recommendations for growth
Monitor market and E-commerce trends and competitive dynamics
Acquire, interpret, and socialize market share data and insights

Skills

shopper insights

sales data analysis

primary research

ethnographic research

shop-alongs

point-of-sale optimization

shopping behavior analysis

market trends

e-commerce trends

competitive analysis

market share data

data synthesis

stakeholder collaboration

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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