Associate Director, Regional Marketing Hematology/Cell Therapy Southeast Region at Bristol-Myers Squibb

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, Biotechnology, HealthcareIndustries

Requirements

Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical
Minimum 5 years of experience in Hematology or specialty therapeutics
Bachelor's Degree required

Responsibilities

Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
Supporting the execution of approved Advisory Boards
Assisting in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
Facilitating, participating in, and attending advisory boards, where appropriate
Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
Engaging with assigned Thought Leaders (TLs) and soliciting feedback, as necessary
Participating in and attending Congresses and other industry meetings
Conducting 1:1 meetings with HCPs
Attending meeting sessions at congresses
Providing compliant collaboration with other Field-based and Home Office-based teams
Providing input and support in developing account plans for Sales Speaker Management and Engagement
Identifying and developing HCP Speakers to provide high-quality compliant promotional education
Providing refresher and follow-up training to Speakers on PReP-approved Speaker materials
Hosting and ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles
Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities
Working with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
Assisting in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions
Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity

Skills

Key technologies and capabilities for this role

Regional MarketingThought Leader EngagementBrand StrategySpeaker TrainingPeer-to-Peer EducationCustomer InsightsCross-Functional CollaborationHematologyCell Therapy

Questions & Answers

Common questions about this position

What benefits does Bristol Myers Squibb offer?

Bristol Myers Squibb offers a wide variety of competitive benefits, services, and programs that provide employees with resources to pursue their goals both at work and in their personal lives.

Is this position remote or does it require travel to specific states?

The role is a senior in-market position focused on regional engagements in the Southeast Region, covering states including Florida, Georgia, South Carolina, North Carolina, and Virginia.

What are the key responsibilities of this role?

Key responsibilities include working with cross-functional teams for customer insights, supporting advisory boards, engaging with Thought Leaders, participating in congresses, and developing HCP speakers for promotional education.

What is the company culture like at Bristol Myers Squibb?

The culture is challenging, meaningful, and life-changing, with uniquely interesting work, opportunities to grow alongside high-achieving teams, and emphasis on balance and flexibility.

What makes a strong candidate for this Associate Director role?

Strong candidates should have experience in commercial marketing within Hematology/Cell Therapy, expertise in Thought Leader engagements, cross-functional collaboration, and supporting brand strategy and promotional activities in a compliant manner.

Bristol-Myers Squibb

Develops and delivers biopharmaceutical medicines

About Bristol-Myers Squibb

Bristol Myers Squibb (BMS) develops and delivers medicines aimed at treating serious diseases, focusing on areas like cancer, autoimmune diseases, and heart conditions. The company conducts extensive research and development to create new drugs, which are sold after receiving regulatory approval. BMS also produces generic drugs, offering affordable alternatives that meet the same quality standards as their branded counterparts. What sets BMS apart from competitors is its dual focus on both innovative and generic medicines, enhancing access to healthcare. The company's goal is to improve patient outcomes while maintaining a commitment to sustainability and corporate responsibility.

New York City, New YorkHeadquarters

1887Year Founded

$33,706.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Professional Development Budget

Risks

Increased competition in oncology from emerging biotech firms like ArsenalBio.

BMS's lawsuit over the 340B Drug Pricing Program may lead to regulatory challenges.

Rapid AI and digital tech evolution may pose integration challenges for BMS.

Differentiation

BMS focuses on innovative cancer treatments through collaborations like ArsenalBio for T cell therapies.

The company emphasizes digital health technologies, enhancing clinical trial management and patient engagement.

BMS offers both innovative and generic medicines, increasing affordable healthcare solutions.

Upsides

BMS's partnership with Medidata enhances clinical research processes and patient outcomes.

The collaboration with AI Proteins advances novel miniprotein-based therapeutics, expanding therapeutic modalities.

BMS's global license agreement with BioArctic expands its portfolio in neurodegenerative diseases.

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