Associate Director, Omnichannel Strategist at Bristol-Myers Squibb

Kariya-shi, Aichi, Japan

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

PharmaceuticalsIndustries

Requirements

Acts as member of Worldwide Commercialization Excellence (WCx) for brand teams, pulling in cross-functional resources
Leads digital and media channel planning in collaboration with business partners
Leads cross-functional teams (business, matrix, agency partners) to execute and optimize campaigns, tactics, and programs
Partners with business, WCx functions (e.g., Integrated Content Delivery), and BIT functions (e.g., Customer Engagement Platform Team) on omnichannel and digital channel strategy
Partners with AIA to develop metrics, measurement plans, and deliver omnichannel insights and recommendations
Leverages Digital Capabilities and Customer Engagement Excellence principles, standards, and best practices (e.g., Omnichannel, advanced analytics, content modularization, CRM, websites, IVAs, email, Remote Engagement, Search Engine Marketing)
Identifies and runs experiments with IT/CEP to pilot/scale digital marketing capabilities
Acts as a coach to brand teams for adoption of omnichannel strategy and new ways of working

Responsibilities

Leads brand omnichannel planning and content strategies in partnership with marketing across cross-functional stakeholders for multiple customers as prioritized by the brand lead
Leads cross-functional matrix teams to enable seamless execution of business strategy and lead execution of derivative content and digital campaigns/tactics
Contributes to continuous improvement of engagement, channel, content, and analytic planning frameworks and tactical templates for cross-functional brand teams
Leads and coordinates regular insights and metrics discussions with business partners in partnership with the AIA team to ensure frequent optimization of engagement, content, and channel plans
Collaborates with AIA to ensure KPI identification, measurement plans, and optimization of omnichannel campaigns and customer journeys
Coordinates with Marketing, AIA, Customer Engagement Platforms, IT, Digital Production, Content Delivery, and WCx teams on prioritization of campaigns and tactics, definition of success (e.g., metrics plan), evaluation, and optimization of tactics

Skills

Omnichannel Strategy

Media Planning

Digital Campaigns

Campaign Execution

Cross-Functional Leadership

Customer Engagement

Brand Strategy

Operational Optimization

Bristol-Myers Squibb

Develops and delivers biopharmaceutical medicines

About Bristol-Myers Squibb

Bristol Myers Squibb (BMS) develops and delivers medicines aimed at treating serious diseases, focusing on areas like cancer, autoimmune diseases, and heart conditions. The company conducts extensive research and development to create new drugs, which are sold after receiving regulatory approval. BMS also produces generic drugs, offering affordable alternatives that meet the same quality standards as their branded counterparts. What sets BMS apart from competitors is its dual focus on both innovative and generic medicines, enhancing access to healthcare. The company's goal is to improve patient outcomes while maintaining a commitment to sustainability and corporate responsibility.

New York City, New YorkHeadquarters

1887Year Founded

$33,706.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Professional Development Budget

Risks

Increased competition in oncology from emerging biotech firms like ArsenalBio.

BMS's lawsuit over the 340B Drug Pricing Program may lead to regulatory challenges.

Rapid AI and digital tech evolution may pose integration challenges for BMS.

Differentiation

BMS focuses on innovative cancer treatments through collaborations like ArsenalBio for T cell therapies.

The company emphasizes digital health technologies, enhancing clinical trial management and patient engagement.

BMS offers both innovative and generic medicines, increasing affordable healthcare solutions.

Upsides

BMS's partnership with Medidata enhances clinical research processes and patient outcomes.

The collaboration with AI Proteins advances novel miniprotein-based therapeutics, expanding therapeutic modalities.

BMS's global license agreement with BioArctic expands its portfolio in neurodegenerative diseases.

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