Associate Director of Advertising at Pattern

Pune, Maharashtra, India

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

eCommerce, Digital Advertising, Brand ManagementIndustries

Requirements

8+ years of digital advertising experience
4–5 years of direct team leadership experience
Proven track record of managing advertising operations that drive revenue, profitability, and market expansion across marketplace platforms (e.g., Amazon, Noon, regional eCommerce in MENA)
Strong strategic ownership, hands-on team management, and data-driven mindset
Experience with tools such as Amazon Cloud Services, Helium 10, SEMrush for automation, reporting, keyword targeting, and campaign scaling
Proficiency in building performance dashboards (Excel, PowerPoint, Power BI)

Responsibilities

Own the end-to-end digital advertising strategy and execution across Amazon, Noon, and regional eCommerce marketplaces
Lead quarterly media planning, budgeting, forecasting, and performance tracking in alignment with brand and business goals
Drive advertising growth and profitability by developing scalable, structured strategies tailored to brand needs and regional platform dynamics
Act as a strategic point of contact for partner brands, presenting data-driven performance reviews and forward-looking recommendations
Lead and facilitate brainstorming and planning sessions with the ads team to develop campaign concepts and optimizations
Identify and lead key product enhancement opportunities within the advertising function (automation, reporting, optimization features)
Serve as the business owner for product and tech improvements, collaborating on requirements, testing, and rollout with internal stakeholders
Lead, manage, and mentor a team of advertising strategists and specialists, ensuring clarity on performance expectations and development goals
Foster a culture of accountability, proactivity, and continuous learning within the team
Provide structured training and upskilling paths to help the team stay current with evolving advertising tools, platform updates, and best practices
Step in as the primary decision-maker during leadership absences, ensuring business continuity and operational consistency
Oversee campaign performance across search and display ads on Amazon and Noon, ensuring optimized RoAS and efficient use of budgets
Guide Amazon search optimization, keyword strategy, and bidding approaches using advanced analytics and third-party tools
Launch and scale brands across new product categories or marketplace regions within MENA through advertising-led initiatives
Monitor category trends and competitive movements to refine campaign positioning and product focus
Own all performance reporting, budget tracking, and pacing reviews, ensuring accuracy and alignment with finance and brand expectations
Build actionable performance dashboards in Excel, PowerPoint, or Power BI, and deliver insights that inform strategy and execution
Conduct ongoing data, reporting, and platform insights analysis

Skills

Amazon Advertising

Noon Advertising

Performance Marketing

Media Planning

Budgeting

Forecasting

Performance Tracking

Team Leadership

Data-Driven Strategies

Automation

Reporting

Optimization

Product Development

Pattern

Ecommerce acceleration and competitive analysis

About Pattern

Pattern.com focuses on ecommerce acceleration, particularly on Amazon, by providing a free digital shelf management software that analyzes data from millions of searches and products. This tool uses machine learning to give brands insights into their competition, helping them optimize their product listings. Unlike competitors, Pattern.com offers both free tools and premium services, including market insights and consultancy, to help brands grow on Amazon. The company's goal is to empower brands to enhance their visibility and sales on one of the largest online marketplaces.

Lehi, UtahHeadquarters

2013Year Founded

$269.4MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, Consumer GoodsIndustries

1,001-5,000Employees

Risks

Increased competition from AI-driven ecommerce platforms could erode Pattern's market share.

The rapid growth of Amazon's third-party sellers may dilute Pattern's service effectiveness.

The partnership with Giggster may divert focus from core ecommerce services.

Differentiation

Pattern offers a free digital shelf management tool for Amazon sellers.

The company uses machine learning to provide customized insights for product optimization.

Pattern's premium services include deep market insights and patented technology solutions.

Upsides

Pattern was named one of the World's Most Innovative Companies in 2024.

The launch of the Shelf inventory solution expands Pattern's service offerings.

Pattern's AI models enhance seller performance across multiple retail marketplaces.

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