Associate Director, Marketing - Human Re-Sources at Sony Music Entertainment

Los Angeles, California, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

Bachelor's degree or equivalent practical experience
4-6 years’ of experience working in a strategic artist and brand development capacity at a marketing, music, or entertainment company
Strong communication skills and a proven track record of communicating a vision and roadmap along with the resourcing needs to achieve it; ability to operate successfully in a cross-functional environment, build relationships, and influence managers
Ability to build strategic plans and execute against them within quantitative modeling, strategic thinking, and sound business judgment
Prior experience presenting to executives and senior leadership
Strong project management skills, including the ability to think end-to-end, manage long-term projects, manage multiple projects simultaneously, and manage teams

Responsibilities

Own and manage key relationships that contribute to successful social media and digital marketing campaigns on behalf of Human Re-Sources and its artists
Write and edit marketing content (i.e. ads, newsletters, blogs, emails, social media, presentations and digital campaign proposals)
Work collaboratively with A&R’s, Creative Director, and Product to build campaigns that encompass strategic streaming, digital media and digital marketing operational roll outs and drive lasting fan engagement
Align with department Leads consistently to ensure cohesive marketing plans are created and presented to management teams with timely approvals
Cultivate promotional relationships with brand agencies, PR and non-profit organizations that are relevant to artist roster. Advise on best practices in the digital landscape, while continuing to research innovative tools and agencies within the space
Oversee creation of digital media and digital marketing materials, liaising with management for necessary approvals and/or discussions that move the campaign forward
Conceptualize and oversee strategic rollout of content for artists’ DSP profiles, fanpages, relevant socials and/or visual channels
Review audience data, growth analytics, marketing tactics, and any relevant dashboards to inform digital best practices and artist development

Skills

social media marketing

digital marketing

content writing

campaign strategy

streaming platforms

audience analytics

growth analytics

DSP management

PR relationships

brand partnerships

Sony Music Entertainment

Global music company managing artists and royalties

About Sony Music Entertainment

Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

New York City, New YorkHeadquarters

1929Year Founded

GROWTH_EQUITY_NON_VCCompany Stage

Consumer Software, EntertainmentIndustries

5,001-10,000Employees

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess

Risks

AI-generated music could disrupt traditional music production and artist management.

Independent distribution platforms may reduce artists signing with major labels like Sony.

Legal battles over streaming royalties could impact Sony Music's revenue.

Differentiation

Sony Music's Artist Portal offers unique financial insights for artists' careers.

The acquisition of Cobalt Music expands Sony's influence in the Greek music market.

Sony Music's Global People Promise initiative integrates music with technology and culture.

Upsides

Collaboration with Duolingo opens new revenue streams in educational platforms.

Investment in blockchain enhances digital rights management and monetization opportunities.

Restructuring in GSA markets leads to efficient operations and innovative strategies.

Land your dream remote job 3x faster with AI

Try Jobo Free