Product Marketing Director
Candid HealthSalary not specified
- Full Time
- Senior (5 to 8 years)
$120,000 – $180,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Digital Health, MarketingIndustries
Position Overview
- Location Type: Not Specified
- Employment Type: Full time
- Salary: Not Specified
Leads the development and execution of product and marketing strategy. Captures market insights and translates it into actionable, differentiated positioning which provides value to our customers and drive funnel, signed contracts, and revenue for Clario. Partner closely with the Product Line Executive and leadership team to drive messaging and positioning of Clario offerings, conceive and support new and innovative marketing programs, and enable sales teams with world-class tools and messaging to articulate the value of Clario overall.
Requirements
- Experience in marketing service-oriented solutions, not just products.
- Strong ability to define, prioritize, and execute product marketing objectives.
- Deep understanding of market research data, customer feedback, and technology trends.
- Excellent communication and persuasion skills.
- Self-sufficiency – ability to identify solutions and strategic direction in ambiguous situations.
- Multi-tasking and agility – ability to manage multiple tasks and execute projects under pressure.
Responsibilities
- Develop and execute the marketing strategy for a product line.
- Be the expert on Clario customers, their buying criteria, and competitive intelligence.
- Translate market research into meaningful implications for Clario.
- Lead the development of core product positioning, messaging, and segmentation.
- Develop innovative and comprehensive marketing plans to drive awareness, preference, leads, revenue, and customer advocacy.
- Oversee demand generation strategies and marketing programs.
- Lead the development of lead generation and nurturing programs.
- Provide sales enablement tools and messaging.
- Develop and implement high-quality content and marketing campaigns.
- Contribute to Clario’s success through various marketing tasks and projects.
Application Instructions
- Not Specified
Company Information
- Not Specified
Skills
Market Research
Competitive Analysis
Marketing Strategy
Demand Generation
Sales Enablement
Messaging
Brand Strategy
Content Development
Lead Generation
Digital Marketing
Clairo
Generates clinical evidence for trials
About Clairo
Clario specializes in generating clinical evidence for medical research by utilizing a comprehensive technology platform. Their services support various types of clinical trials, including decentralized, hybrid, and site-based trials. Clario's approach combines nearly 50 years of experience with a vast network of facilities across nine countries, allowing them to conduct a significant number of clinical trials and regulatory approvals. What sets Clario apart from competitors is their extensive expertise and the ability to provide a wide range of endpoint technologies, which enhances the quality of evidence produced. The company's goal is to empower partners in the healthcare industry to improve patient outcomes through reliable and rich clinical data.
London, United KingdomHeadquarters
1972Year Founded
$29.9MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Biotechnology, HealthcareIndustries
5,001-10,000Employees