Associate Director, IBU Consumer Media at Eli Lilly and Company

Indianapolis, Indiana, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, PharmaceuticalsIndustries

Requirements

Strong media experience, particularly in paid media
Analytical skills
Collaborative problem-solver
Enterprise mindset: Balances global enterprise priorities with regional business realities to drive consistency and efficiency
Operational excellence: Brings structure, discipline, and rigor to global media processes within hubs and local markets
Accountability & transparency: Ensures agency performance is measured, reported, and improved continuously
Cross-functional collaboration: Builds strong partnerships across media, analytics, consumer marketers, and agency partners
Innovation & curiosity: Stays current on emerging media trends, platforms, and best practices to elevate global media maturity

Responsibilities

Act as the regional Subject Matter Expert (SME) for Paid Media, adapting local media strategy and tactical plans aligned to global communications strategy in partnership with global media team and global media agency
Translate global media strategy into regional executional frameworks that reflect market maturity, regulatory nuance, and business priorities
Provide strategic oversight of dedicated hubs and affiliates by acting as the conduit between global and local media strategy and consumer activation teams
Partner with in-market teams to guide audience strategy, channel mix, and investment approaches aligned to brand objectives
Lead local media plan negotiations related to individual market considerations and requirements, including pricing efficiencies
Drive operational excellence and thought leadership as industry evolves and identify opportunities for cross-hub/regional knowledge sharing
Partner with Creative, Analytics, and Digital teams to foster connected planning and performance measurement
Partner with BI&A to set measurement standards; ensure global media agency accountability in providing timely and accurate reporting

Skills

Key technologies and capabilities for this role

Paid MediaMedia StrategyMedia PlanningMedia ExecutionAgency ManagementAnalytical SkillsData-Driven MediaGlobal MediaLocal Market AdaptationStrategic Thought LeadershipMedia Innovation

Questions & Answers

Common questions about this position

What is the employment type for this position?

This is a full-time position.

Is this role remote or does it require working from a specific location?

This information is not specified in the job description.

What key skills are required for the Associate Director, IBU Consumer Media role?

The role requires strong media experience, analytical skills, and being a collaborative problem-solver, along with an enterprise mindset, operational excellence, accountability, cross-functional collaboration, and innovation.

What is the company culture like at Eli Lilly?

Eli Lilly unites caring with discovery to make life better for people, putting people first, with employees working to discover life-changing medicines, improve disease management, and give back through philanthropy and volunteerism.

What makes a strong candidate for this role?

A strong candidate is a collaborative problem-solver with strong media experience, analytical skills, an enterprise mindset, operational excellence, and a passion for innovation in global media strategies.

Eli Lilly and Company

Develops and delivers prescription medicines globally

About Eli Lilly and Company

Eli Lilly and Company is a global pharmaceutical company that focuses on discovering, developing, and delivering medicines to improve health. The company has a long history of scientific achievements, including the creation of insulin, the first life-saving treatment for diabetes. Lilly's operations involve extensive research and development to create new medications and enhance existing ones, ensuring they are safe and effective. Their products are primarily prescription medicines sold to healthcare providers for various medical conditions, including diabetes, cancer, and pain management. What sets Lilly apart from its competitors is its strong commitment to ethical practices and the protection of its products from counterfeiting. The company's goal is to enhance lives through innovative medical solutions while maintaining high standards of quality and ethics.

Indianapolis, IndianaHeadquarters

1876Year Founded

$1,180.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Competition from Novo Nordisk's Ozempic may impact tirzepatide's market share.

Potential construction delays in Indiana could affect GLP-1 drug production timelines.

Regulatory challenges may hinder Kisunla's expansion in new Alzheimer's markets.

Differentiation

Eli Lilly's rich history includes the first life-saving insulin treatment.

Lilly's strategic partnerships enhance its position in neurodegenerative disease treatments.

FDA approval of Zepbound opens new therapeutic markets for sleep disorder treatments.

Upsides

Lilly's $9 billion complex in Indiana boosts GLP-1 drug production capacity.

Kisunla's approval in China expands Lilly's Alzheimer's treatment market in Asia.

Collaboration with EVA Pharma enhances Lilly's reputation as socially responsible.

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