Associate Director, Fan CRM - The Orchard at Orchard

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, Entertainment, Digital MarketingIndustries

Requirements

Experience leading CRM strategies for fan engagement across email, SMS, and emerging platforms
Expertise in CRM segmentation, automation, and personalization to drive streaming, ticketing, and D2C e-commerce growth
Proficiency in using proprietary and 3rd-party CRM tools (e.g., Laylo, Klaviyo, Salesforce)
Strong data analytics skills for audience insights, campaign optimization, and performance reporting
Knowledge of global privacy regulations and compliance for consumer CRM
Ability to collaborate cross-functionally with Product, Design, Engineering, Marketing, Relationship Management, and other teams
Awareness of emerging CRM trends across music and other industries (e.g., Gaming, Sports, TV/Movies)

Responsibilities

Lead development and execution of CRM strategies for fan lifecycle (acquisition, retention, conversion) across email, SMS, and emerging platforms
Drive CRM segmentation, automation, and personalization strategies in partnership with internal Product, Design & Engineering teams and 3rd-party tools
Partner with Relationship Management, Global Paid Media & Growth Strategy, Brand Marketing, and Marketing Strategy teams to integrate CRM into artist campaigns and educate on best practices
Own end-to-end CRM campaign execution, including planning, deployment, testing, performance tracking, and optimization using audience insights
Develop reporting frameworks to communicate campaign performance and learnings internally and externally
Collaborate with e-commerce/D2C teams to design campaigns driving product discovery and sales, implementing cross-channel automation
Test and refine email/SMS creative and strategy to maximize ROI on transactional campaigns
Oversee strategic use of CRM tools/platforms, identify innovation opportunities in content, automation, segmentation, and data enrichment
Ensure CRM strategies comply with global privacy regulations in collaboration with relevant teams
Support VP, Audience Development and SVP, Business Development & Emerging Technology in evaluating and trialing new fan CRM technologies
Monitor and educate on emerging CRM trends across industries
Partner cross-functionally to align CRM with release and company goals; serve as internal/external CRM thought leader providing best-practice guidance

Skills

CRM

Email Marketing

SMS Marketing

Segmentation

Automation

Personalization

Data Analytics

Audience Insights

Campaign Management

A/B Testing

Direct Marketing

E-commerce

Streaming Optimization

Ticketing

Orchard

Streamlines home buying and selling process

About Orchard

Orchard operates in the residential property market, focusing on making the process of buying and selling homes more efficient and less stressful for clients. Their main service is the 'Move First' approach, which allows clients to purchase a new home before selling their current one, alleviating the pressure of coordinating both transactions. This is supported by a guaranteed back-up offer that provides security for sellers. Additionally, Orchard offers free home valuations that are claimed to be 30% more accurate than typical valuations, helping clients understand property values better. Unlike traditional real estate agencies, Orchard's unique services and focus on client convenience may allow them to charge a premium for their offerings. The goal of Orchard is to simplify the home buying and selling experience, making it more accessible and less daunting for individuals and families.

New York City, New YorkHeadquarters

2017Year Founded

$228.6MTotal Funding

SERIES_DCompany Stage

Real EstateIndustries

501-1,000Employees

Benefits

Comprehensive benefits - We offer medical, vision, and dental benefits for employees and dependents, with some plans fully sponsored by Orchard.

Paid parental leave - We offer new parents up to 18 weeks paid leave to bond with their newborns—plus a customized one-month transition period to ease into life as a working parent.

Paid family leave - We offer up to 10 weeks paid leave for employees who need to care for sick family members.

Flexible paid time off - We count your contributions, not vacation days. Take the time you need to recharge and refresh.

Team events - From monthly town hall meetings to team lunches and gatherings outside of the office, we make time to celebrate wins and unwind together.

Paid industry certification - We cover dues on licenses and renewal fees for brokers, realtors, and more.

Risks

Rising interest rates could deter potential homebuyers, impacting Orchard's core business.

iBuying platforms like Opendoor pose competitive threats to Orchard's 'Move First' approach.

Expansion into new markets may strain Orchard's resources and operational capabilities.

Differentiation

Orchard's 'Move First' approach allows clients to buy before selling their current home.

They offer free home valuations claimed to be 30% more accurate than competitors.

Orchard provides a comprehensive suite of vendor partner services for home improvement.

Upsides

Orchard ranks in the top 10 fastest-growing real estate companies in the U.S.

Expansion into Arizona, Oregon, and Washington opens new market opportunities.

Increased demand for digital real estate transactions aligns with Orchard's tech-driven model.

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