Associate Director, Marketing
Orca Bio- Full Time
- Junior (1 to 2 years)
The ideal candidate should possess a Bachelor’s degree in life sciences, with an advanced degree (MBA or PhD) preferred, and 8-10 years of experience in product marketing, field sales, or market analytics within the medical diagnostics, pharmaceutical, or biotech industry. Strong background in oncology and/or genomics is highly preferred, and familiarity with FDA-approved treatments for solid tumors is desirable. The role requires approximately 30% travel for advisory boards, industry congresses, field engagement, and marketing events.
This Associate Director / Director will be responsible for developing and executing comprehensive marketing plans for the Signatera™ molecular residual disease (MRD) test in emerging oncology indications, including sarcoma, melanoma, and head & neck cancers. They will track and assess product sales performance, manage the development of marketing materials and digital content, oversee speaker bureau content, identify and manage partnerships, serve as a subject matter partner across various teams, and contribute to broader strategic initiatives supporting portfolio growth and MRD market expansion. They will also perform other duties as assigned.
Genetic testing and diagnostics solutions provider
Natera focuses on genetic testing and diagnostics, providing advanced solutions for cancer patients, transplant patients, and individuals assessing hereditary health risks. Their main technology is cell-free DNA (cfDNA) testing, which analyzes DNA fragments in the blood to detect minimal traces of cancer and assess organ health. Natera stands out by offering specialized tests like the Signatera ctDNA test and Panorama NIPT, along with genetic counseling services. The company's goal is to improve patient care and health outcomes through accurate genetic testing.