Associate Director, D2C Campaign Management (Republic) at Universal Music Group

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, Entertainment, MerchandisingIndustries

Requirements

6+ years of relevant internship or professional experience
Highly organized and detail-oriented
Excellent communication and collaboration skills

Responsibilities

Lead campaign & program management across eCommerce campaigns, ensuring all US & global teams are appropriately integrated & executing to plan
Liaise between Republic Records, Famehouse and partner teams to execute tasks across Republic’s D2C stores (e.g., funneling all store execution, production, marketing and creative requests)
Project manage follow-throughs and logistics for any approved and active campaigns
Ensure calendar & campaign plans are updated daily / as plan details change across core planning tools (planning board, product setup sheets, etc.)
Support the Account/Label leads to secure all necessary information—including product setup information, pricing, descriptions, context to the drop, and CRM/data acquisition requirements—as early as possible
Coordinate global D2C launches, liaising between US & International teams
Report on D2C Launch Alerts, D2C Sales Recaps, and marketing data to all relevant parties (label, manager etc.) around high-profile program activity
Proactively identify ways to add value to client relationships and work with internal teams to execute against them (e.g., marketing campaign proposals, insights reporting, etc.)
Ensure the cross-functional team operates efficiently in tight unison, so we deliver the highest service level to the label and their artists
Foster a positive, collaborative, and trusting environment of mutual respect and support across internal FH partners supporting Republic’s business
Ensure all central stakeholders have clear direction & details needed in order to deliver on their role responsibilities for each store / campaign
Report back to Republic, Famehouse, and artist teams on progress against campaign milestones & deliverables, outstanding items needed, store performance, etc
Manage workflow against client SOW, as well as standard turnaround times for requests
Coordinate internally to ensure we are able to deliver against client needs appropriately
Track resourcing against client priorities, ensuring both internal and client alignment on how resources are allocated
Liaise with Finance teams across eCommerce programs, including managing campaign P&Ls
Ensure eCommerce program compliance with UMG and eCommerce policies

Skills

D2C

Campaign Management

eCommerce

Program Management

Project Management

Store Planning

Product Launches

Stakeholder Coordination

Communication

Collaboration

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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