Associate Director, Customer Insights

Newark, New Jersey, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Market Research, Consumer Behavior, Data & AnalyticsIndustries

Requirements

The Associate Director, Customer Insights must have a strong understanding of customer buying behavior and be skilled in data-driven loyalty and merchandising strategies. Candidates should possess excellent communication, critical thinking, and storytelling abilities, with a proven track record of developing and managing client relationships. Experience in leading and developing a team, managing multiple projects, and staying current with industry trends is essential. A background in analytics, insights generation, and project management is required.

Responsibilities

The Associate Director, Customer Insights will manage the Customer Insights team, overseeing insights and merchandising analytics for a key retail client. Responsibilities include developing strategic plans and roadmaps, leading the implementation of recommendations, and managing day-to-day client relationships to ensure satisfaction and growth. The role involves delivering impactful customer and merchandising insights, providing consultative support, managing project timelines, identifying new capabilities, and leading team development to foster a high-performing environment.

Skills

Customer Insights

Data Science

Analytics

Merchandising

Strategic Planning

Client Relationship Management

Data-driven Strategies

Sales and Profit Growth

Curiosity

Communication

Critical Thinking

Team Leadership

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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