Associate Director, Brand Marketing at Reformation

Los Angeles, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, Sustainable Fashion, RetailIndustries

Requirements

Bachelor's degree in related field
Minimum of 7 years of aligned brand marketing experience
Strong attention to detail, organizational and project management skills
Deep experience with integrated campaign development, social media strategy, and global brand building
Comfortable navigating creative, analytical, and commercial goals at once
Excited by international growth — and familiar with the nuances of marketing in the UK, Canada, and France
Self-starter who is comfortable in a team-oriented environment where collaboration is expected and independent ownership is critical
Ability to self-direct, balance multiple responsibilities and flex to changing business needs

Responsibilities

Lead development and execution of 360° brand campaigns — from seasonal storytelling to core product initiatives — ensuring cohesive creative, media, and social integration
Partner with creative, product, merchandising, and eCommerce teams to bring core product stories (e.g. bestsellers, hero silhouettes, sustainability innovations) to life across channels
Build and maintain a clear, consistent brand voice that resonates globally while adapting to local nuances in priority markets
Develop and lead go-to-market strategies for international growth, with a focus on the UK, Canada, and France
Partner with eCommerce, PR, and retail teams to ensure integrated launch plans and localized messaging
Monitor and analyze regional performance, applying insights to refine strategy and optimize future campaigns
Oversee global social media strategy, ensuring organic content ladders up to larger brand narratives and performance goals
Drive innovation in social storytelling and community engagement to deepen connection with new and existing audiences
Partner closely with creative, PR, performance marketing, and merchandising leads to align product priorities and amplify impact across marketing and sales channels
Manage brand marketing budgets, timelines, and KPIs with precision and accountability

Skills

Brand Marketing

Campaign Management

Storytelling

Data-Driven Marketing

Cross-Functional Collaboration

Social Content

Market Launches

VIP Marketing

Experiential Marketing

Retail Marketing

Reformation

Sustainable fashion brand offering eco-friendly clothing

About Reformation

Reformation focuses on sustainable fashion by offering eco-friendly clothing options in a market known for its environmental impact. The company provides a range of stylish clothing items, including jeans, dresses, and wedding attire, while also releasing seasonal collections to align with current fashion trends. Reformation sells its products directly to consumers through its website and physical retail stores, ensuring a seamless shopping experience without extra charges at checkout. This direct-to-consumer model allows Reformation to maintain control over its brand and pricing, making its products more accessible. The company promotes sustainability through initiatives like encouraging customers to recycle their clothing in exchange for store credit, fostering customer loyalty. Reformation's goal is to clean up the fashion industry by making sustainable choices fashionable and available to eco-conscious consumers.

Vernon, CaliforniaHeadquarters

2009Year Founded

$36MTotal Funding

SERIES_BCompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

401(k) Retirement Plan

401(k) Company Match

Risks

Increased competition in sustainable fashion could dilute Reformation's market share.

Rapid store expansion may strain resources and lead to operational inefficiencies.

Automation partnership with Element Logic could face implementation challenges.

Differentiation

Reformation uses sustainable fabrics and vintage garments to reduce environmental impact.

The company operates a direct-to-consumer model, cutting out middlemen to control costs.

Reformation's quick design-to-market process allows it to release trendy collections swiftly.

Upsides

Growing consumer interest in sustainable fashion boosts Reformation's market potential.

Partnerships with tech companies enhance operational efficiency and customer experience.

Reformation's collaborations with brands like Veja expand its product offerings.

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