[Remote] Associate Director | APAC Regional Marketing at Deel

Japan

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, HR TechIndustries

Requirements

Dynamic and experienced marketing leader capable of owning end-to-end marketing strategy across Asia Pacific
Experience overseeing Field Marketing Managers and agency relationships across the region
Ability to serve as Sales-facing orchestrator and strategic marketing leader for APAC
Accountability for regional pipeline impact
Expertise in orchestrating campaigns across field events, ABM, partner activations, and localized demand generation
Ability to work closely with Sales leadership to define go-to-market priorities
Skills in adapting global campaigns for local relevance across diverse APAC markets
Strategic leadership and hands-on orchestration across multiple channels
Ability to act as the single marketing POC for APAC leaders
Capability to surface local insights, competitor intelligence, and cultural nuance into campaign and content planning
Experience representing APAC in global marketing forums

Responsibilities

Act as the single marketing POC for APAC leaders, owning the regional GTM strategy and pipeline targets
Partner with Sales to align marketing priorities with pipeline needs and acceleration opportunities
Surface local insights, competitor intelligence, and cultural nuance into campaign and content planning
Represent APAC in global marketing forums, ensuring regional needs are championed and addressed
Adapt and localize global campaigns for APAC audiences, ensuring relevance in tone, language, proof points, and customer logos
Own regional ABM programs in partnership with Sales and Demand Gen
Orchestrate and localize centrally-owned campaigns (nurture, webinars, OOH, podcasts, paid) to ensure regional resonance and amplification, leveraging agency support as needed
Ensure all marketing plays are tracked, measured, and reported

Skills

Marketing

Regional Marketing

APAC

SaaS

HR Platforms

Global Payroll

Compliance

Strategy

Leadership

Performance Management

Deel

HR platform for managing global workforces

About Deel

Deel provides a platform that helps businesses manage their international workforces more easily. It offers a range of services including payroll processing, compliance monitoring, and immigration support, all integrated into one system. This allows companies to handle various HR functions from a single platform, which is especially useful for those with employees in different countries. Deel stands out from its competitors by combining multiple HR services into one cohesive solution, making it simpler for businesses to operate globally. The goal of Deel is to streamline the management of global teams, ensuring that companies can focus on their core operations while staying compliant with local laws and regulations.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$660.4MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Consulting, Enterprise SoftwareIndustries

5,001-10,000Employees

Benefits

Remote Work Options

Stock Options

Risks

Rapid expansion may lead to integration challenges and cultural misalignment.

Exclusion from Rippling's tender offer could affect Deel's talent acquisition.

Zellis' AI-powered platform may intensify competition in the UK and Ireland.

Differentiation

Deel integrates contracts, payments, and taxes into a single interface.

Deel offers comprehensive HR solutions for managing international workforces.

Deel's platform supports local payroll processing and compliance monitoring.

Upsides

Deel's acquisition of Assemble enhances its HR platform capabilities.

Partnership with dLocal expands Deel's reach to 15 new countries.

Deel's $650 million funding highlights strong market position and growth potential.

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