Associate Director, Adobe Real-Time CDP Product Management

Employment Type: Full-time Grade Level (for internal use): 11

Position Overview

The Associate Director, Adobe Real-Time CDP Product Management is a key role within the Martech function, reporting to the Director of Marketing Data Enablement & Automation. This business-facing position is embedded within the Marketing organization and requires close collaboration with Corporate Technology counterparts responsible for Martech, Automation, Analytics, Data Architecture, Integrations, and Governance. The CDP Product Lead will partner with campaign teams, analytics, data ops, and IT to operationalize audience-centric marketing through Adobe Experience Platform (AEP), ensuring a unified customer view and activating data across channels.

Responsibilities

• Lead the strategy, roadmap, and hands-on implementation of Adobe Experience Platform (AEP) Real-Time CDP.
• Manage CDP architecture, administration, and data governance documentation.
• Partner with Martech engineers and IT to manage and optimize data pipelines into and out of the CDP.
• Drive integration of CDP with Adobe Target, Analytics, CRM, and advertising platforms.
• Guide and support audience segmentation, identity resolution, and real-time profile activation.
• Translate business needs into CDP use cases, from acquisition through retention.
• Collaborate with privacy and compliance teams to ensure proper handling of PII and data policies.
• Lead business validation and QA efforts to ensure segmentation accuracy and operational readiness.
• Monitor KPIs related to segment performance, coverage, and orchestration quality.
• Serve as the primary SME for Adobe RTCDP capabilities, providing consultation to marketing stakeholders.

What We’re Looking For

Basic Required Qualifications:

• Bachelor’s degree in Computer Science, Information Systems, or related field.
• 7+ years of experience in data management, Martech, or enterprise marketing technology.
• 3+ years directly working with Adobe RTCDP or equivalent CDPs.
• Strong experience with data cleansing, structuring, modeling, identity resolution, and segmentation logic.
• Demonstrated expertise in ETL workflows, APIs, and real-time data syncs.
• Demonstrated familiarity with the Adobe Suite (e.g., Adobe Analytics, Adobe Launch, Adobe Marketo, Adobe Target).
• Familiarity with JavaScript, SQL, JSON, and cloud environments (e.g., AWS, Azure).
• Understanding of customer lifecycle and how data supports cross-channel engagement.
• Ability to communicate complex data concepts to marketing and business stakeholders.

Additional Preferred Qualifications:

• Adobe certifications related to AEP/CDP preferred.
• Experience working with RESTful APIs and real-time integration patterns.
• Familiarity with commercial analytics, Salesforce ecosystem a plus.
• Prior experience with data clean rooms, privacy policy frameworks, or GDPR/CCPA compliance.
• Background in agile product development or digital transformation projects.

What's In It for You

• Strategic Ownership: Lead the enterprise roadmap for Adobe Real-Time CDP as the system of record for audience segmentation.
• Cross-Functional Influence: Partner with teams across marketing, data science, and IT to activate high-impact use cases.
• Tech-Driven Impact: Operationalize data architecture and integrations that enable AI, personalization, and measurement.
• Innovation Platform: Help shape the next-generation marketing stack built on first-party data and advanced analytics.
• Enterprise Visibility: Directly influence how S&P Global uses customer data to drive pipeline, personalization, and compliance.

Return to Work Initiative

Have you taken time out for caring responsibilities and are now looking to return to work? As part of our Return to Work initiative, Restart, we are encouraging enthusiastic and talented returners to apply, and will actively support your return to the workplace.