[Remote] Lead Product Manager - Adobe Experience Platform at Humana

San Antonio, Texas, United States

Humana Logo
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries

Requirements

  • Bachelor’s Degree in Business, Marketing, Computer Science, or related field
  • 5+ years of product management experience, with at least 2 years focused on enterprise Martech platforms
  • Hands-on experience with Adobe Experience Platform, including Real-Time CDP, Journey Optimizer, and Adobe Analytics
  • Strong understanding of customer data architecture, identity resolution, and personalization strategies
  • Proven ability to lead cross-functional teams and manage complex product initiatives
  • Excellent communication, analytical, and stakeholder management skills
  • Preferred Qualifications
  • Experience in healthcare, insurance, or other regulated industries
  • Familiarity with agile methodologies and tools (e.g., Jira, Confluence)
  • Knowledge of data governance frameworks and consent management best practices

Responsibilities

  • Partner with marketing, engineering, data, and customer experience teams to ensure seamless implementation and adoption of AEP features
  • Translate business requirements into detailed product features and user stories, prioritizing based on impact and feasibility
  • Collaborate with Adobe account teams and solution architects to optimize platform usage and stay ahead of product innovations
  • Assist in maintaining the product roadmap for AEP capabilities, aligned with enterprise goals and customer experience strategies
  • Lead agile product development cycles, ensuring timely delivery and high-quality outcomes
  • Advocate for customer needs by leveraging data, feedback, and research to inform product decisions
  • Ensure AEP capabilities support personalized, omnichannel experiences that drive engagement and satisfaction
  • Engage legal, privacy, and data governance teams to ensure platform features comply with HIPAA, GDPR, TCPA, and other relevant regulations when applicable
  • Embed consent and preference management into AEP workflows and data models
  • Define success metrics and KPIs for AEP initiatives, tracking performance and identifying areas for improvement
  • Conduct platform audits and usage reviews to ensure data quality, scalability, and business value

Skills

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters
1961Year Founded
IPOCompany Stage
Social Impact, HealthcareIndustries
10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.
Rising medical costs and tightening Medicare reimbursements may strain financial performance.
Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.
The company emphasizes inclusivity, offering free language interpreter services for accessibility.
Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.
The company is the first insurer to cover TMS therapy for adolescent depression.
Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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