Associate Brand Manager, Benefiber at Halborn

Warren, New Jersey, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer HealthIndustries

Requirements

Bachelor's Degree in business and/or marketing
2+ years prior industry experience in consumer product goods (CPG) or pharmaceutical

Responsibilities

Assist in the development of short- and medium-term brand strategy for Benefiber
Support Social Connected Commerce to drive consumers down the purchase funnel
Measure performance and identify drivers and drainers across the business to drive marketing effectiveness and consumption growth
Partner with cross functional teams to deliver best in class forecasting
Develop strategies, tactics, and lead execution of national brand programs, including consumer promotion, social media, digital ecosystem management, and shopper programs designed to engage consumers at retail
Develop and manage all packaging graphics updates
Help drive e-commerce strategy and tactics in line with brand strategy
Help execution of robust innovation pipeline
Plan, implement, analyze and optimize all promotion marketing activities including in-store displays, FSIs, dFSIs, Shelf Talk, review generation and sampling ensuring these down the funnel activations are in synch with overall brand strategies and goals
Lead continuous improvement across all these areas and look for opportunities to drive increased sales lift for each class of trade

Skills

Brand Strategy

Social Media

Digital Marketing

E-commerce

Forecasting

Consumer Promotion

Shopper Marketing

Packaging Graphics

Marketing Analytics

Innovation Pipeline

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

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