Assistant Manager, Marketing at Remitly

Gurugram, Haryana, India

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Legal Tech, Legal Services, Professional Services, TechnologyIndustries

Requirements

4–6 years of B2B marketing experience, preferably in technology, publishing, or professional services
Bachelor’s degree in Business, Marketing, or Communications
Strong problem-solving skills with the ability to manage multiple projects, prioritize effectively, and deliver measurable results within tight timelines
Proficient in campaign analysis, data management, and Excel; able to interpret trends and customer insights to drive decisions and performance improvement
Quick to learn new products, channels, and tools; able to adjust strategies in a fast-changing market to achieve optimal results
Effective team player who works cross-functionally with internal stakeholders and external partners to optimize marketing initiatives, performance, and ROI

Responsibilities

Plan and execute multi-channel marketing campaigns across digital, social, print, and events to drive lead generation and brand awareness
Collaborate with global and local teams to create and localize thought leadership content, newsletters, and customer success stories relevant to the Indian legal ecosystem
Manage SEO/SEM, website content, performance marketing, and social media (especially LinkedIn) to boost engagement and conversions
Support execution of webinars, conferences, and partnership programs to strengthen industry relationships
Utilize CRM and marketing automation tools to segment audiences, run targeted campaigns, and track engagement metrics
Work closely with the Business Development team to integrate marketing initiatives that drive market penetration and customer acquisition
Work closely with internal stakeholders to develop product positioning, messaging, communication materials, and go-to-market strategies for new offerings
Conduct research on market trends, competitor activities, and customer behavior to inform marketing strategies and product positioning
Monitor, analyze, and report on campaign performance, budgets, and ROI with accountability for growth and marketing efficiency

Skills

B2B Marketing

Campaign Management

Content Marketing

Digital Marketing

SEO

SEM

Social Media Marketing

Performance Marketing

Events Management

Webinars

Partnerships

Remitly

International money transfer for immigrants

About Remitly

Remitly focuses on international money transfers, helping immigrants send money to their families quickly and securely at lower costs than traditional banks. The company charges transaction fees and earns from the exchange rate margin, offering various transfer options like bank deposits and cash pickups. Remitly enhances user experience through its website and mobile app, allowing real-time tracking of transfers, and engages with immigrant communities by providing helpful resources and educational support. Its goal is to meet the unique needs of immigrants while ensuring fast, affordable, and reliable money transfer services.

Seattle, WashingtonHeadquarters

2011Year Founded

$423.9MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Continuing Education or Travel Stipend

Office Culture

Flexible PTO, Schedules and Leaves

DEI Learning Opportunities

Community Engagement

Inclusive Benefits

Risks

Swift's integration into banks' channels poses a competitive threat to Remitly.

AI agents' rise may challenge Remitly's operational model in efficiency and cost-effectiveness.

Schall Law Firm's investigation could impact investor confidence and Remitly's reputation.

Differentiation

Remitly focuses on immigrants, offering competitive rates and fast, secure transactions.

The company leverages technology for a seamless user experience via its app and website.

Remitly engages with immigrant communities through content and educational initiatives.

Upsides

Increased digital wallet adoption in key markets expands Remitly's reach to unbanked individuals.

AI agents in operations could reduce costs and improve Remitly's efficiency.

Visa collaboration enhances Remitly's cross-border fund flow services, boosting customer satisfaction.

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